Ott Advertising Glossary In 35 Minutes Mini Course For You

Learn about OTT advertising terminologies & formulae | Digital Marketing | Over-the-top media service | OTT Platforms
What you'll learn
Learn how to use Important OTT terminologies
What are the measurement Metrics
Talk confidently about these terms and Definitions
Discover subscription business model
Advance your career
Take your expertise to the next level
Requirements
Basic knowledge of English
Basic Mathematics
Description
Internet-enabled streaming media solutions have radically disrupted the cable TV industry in the past few years & we all are witnesses of the fact that how people are increasingly turning to their smart TVs, streaming boxes, and game consoles for media content.The days of the traditional television commercial may soon be over too because Over-the-top advertising gives brands a new, far more effective way to promote their products and services to media consumers.What is OTT Advertising?In Layman's terms, OTT advertising refers to promotional content displayed to people streaming digital media content over the Internet.This course is solely designed with the purpose of making people understand the basics and important OTT advertising terminologies that are used on a daily basis. Also, since OTT is a relatively new industry as compared to SaaS Marketing or Programmatic advertising, it's always good to keep yourself updated with digital industry trends.OTT industry is interesting and is growing exponentially. There is a lot of data to deal with. If you know how to make smarter decisions out of your advertising data, then you can take the business in the right direction, but before that understanding the definition and formulate is really important.This course includesOTT advertising and its originBenefits of OTT advertising Most important OTT Terminologies & FormulaeVideo and Product terminologiesSubscription Business ModelAlso, there is one resource attached. You can also enjoy the Test your Knowledge Quiz!Learn about the formulae with examples and try to use and make a note of the new terms that you are going to learn from this course. Keep practicing on a daily basis. Keep learning and keep growing.
Overview
Section 1: Introduction
Lecture 1 What to expect?
Lecture 2 Who Am I?
Section 2: Understanding OTT
Lecture 3 What is OTT & OTT Advertising?
Lecture 4 The origin of OTT
Lecture 5 What are the benefits of OTT
Section 3: Glossary Section - OTT Terms
Lecture 6 LESSON 1 - Understanding OTT Terms
Lecture 7 LESSON 2 - What is Connect TV? What is the Difference between CTV & OTT?
Section 4: Video Terminologies
Lecture 8 LESSON 1 - Video On Demand - VOD
Lecture 9 LESSON 2 - Understanding AVOD and TVOD
Lecture 10 LESSON 3 - SVOD - Subscription Based Video On Demand
Section 5: Product and Marketing Terminologies
Lecture 11 LESSON 1 - Ninja Techniques
Lecture 12 LESSON 2 - Nielsen Rating
Lecture 13 LESSON 3 -What is Linear TV & Video Monetization
Lecture 14 LESSON 4 - What is OTA?
Lecture 15 LESSON 5 - OTT ECOSYSTEM
Section 6: Measurement Metrics in OTT Advertising
Lecture 16 LESSON 1 - Understanding VIIEWABILITY
Lecture 17 LESSON 2 -CAC - Customer Acquisition Cost
Lecture 18 LESSON 3 - Understanding CPV & CPCV
Lecture 19 LESSON 4 - CPM and vCPM
Lecture 20 LESSON 5 - Common Metrics of SaaS and OTT
Lecture 21 LESSON 6 - Understanding VAST
Lecture 22 LESSON 7 - What is the role of VPAID
Lecture 23 LESSON 8 - How OTT Ads are delivered?
Section 7: Conclusion
Lecture 24 Bonus Lecture & Thank you!
Digital marketing industry enthusiasts,Students,Curious Students
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