Ott Advertising Mastery - Learn About The New Digital

OTT Advertising | Everything about OTT Platforms with examples | Over-the-top media service | Digital Marketing Course
What you'll learn
OTT advertising
How to Buy OTT ads
How OTT Ads are delivered
Revenue models of OTT Platforms
What is Ad stitching
Types of Streaming Devices
How OTT Platforms work
Why OTT Audience is BRAND's favourite
Process to setup account in Amazon Advertising
Requirements
Basic English
Curiosity about OTT Advertising
Description
WHAT IS OTT ADVERTISING? How can I use the OTT inventory for my business? If you are looking for answers to the above questions, then you have arrived on the right path.ANY FRESHER, PROFESSIONAL, MARKETER, OR STUDENT can learn a lot about the OTT industry in this course. OTT is an important part of digital marketing & is growing exponentially!This course is solely designed with the purpose of making people understand OTT advertising & its importance in the digital industry. Also, since OTT is a relatively new industry as compared to SaaS Marketing or Programmatic advertising, it's always good to keep yourself updated with digital industry trends.OTT industry is interesting and is the brand's favorite. There is a lot of data to deal with. If you know how to make smarter decisions out of your advertising data, then you can take the business in the right direction. This is course is exactly what you are looking for. You will not only gain knowledge of OTT marketing but also will know the backend of this industry.This course includesOTT advertising & marketingBenefits of OTT advertisingHow OTT ads are delivered How you can buy OTT Ads Understanding how the OTT industry works What is ad stitching?Important metrics of the OTT industryYou can also enjoy the Test your Knowledge Quiz!This course is extremely easy and is surely going to help you in your profession. Also since it's a compact course, you will learn more things in less period of time. So, keep learning and keep growing.
Overview
Section 1: Introduction
Lecture 1 What to expect from this course?
Lecture 2 Who Am I?
Section 2: All About OTT
Lecture 3 What is OTT & OTT Marketing?
Section 3: POWER of OTT Advertising
Lecture 4 LESSON-1 Market Cap of OTT
Lecture 5 LESSON-2 Origin of NETFLIX, Story of biggest OTT Platform
Lecture 6 LESSON -3 Benefits or Power of OTT Advertising
Section 4: How OTT ADS are delivered?
Lecture 7 LESSON 1 - Overview of STEPS involved in OTT delivery
Lecture 8 LESSON 2 - OTT advertising platforms
Lecture 9 LESSON 3 - What is VAST? What is importance of templates in OTT?
Lecture 10 LESSON 3 - Understanding VPAID template
Lecture 11 LESSON-4 How Ads are stitched in OTT? Ad stitching methods
Lecture 12 Understanding the SSAI Ad stiching method
Section 5: OTT ADS BUYING PROCESS
Lecture 13 LESSON 1 -- Understanding the basics of Ads buying in Programmatic Advertising
Lecture 14 LESSON 2 - OTT Devices & REVENUE MODEL of OTT service providers
Lecture 15 LESSON 3 - Real Methods of buying OTT INVENTORY
Section 6: OTT Ecosystem
Lecture 16 Overview of OTT Ecosystem
Lecture 17 Important Measurement & Analytics in OTT Advertising
Lecture 18 Challenges in OTT Advertising
Section 7: Examples of PLATFORMS - Publisher, Programmatic and OTT Video & Hosting
Lecture 19 Amazon Advertising Dashboard OVERVIEW for OTT
Lecture 20 How OTT Video & Hosting Platforms help Brands - Website & pricing model
Lecture 21 How to REGISTER yourself as a PUBLISHER & generate REVENUES
Section 8: Conclusion
Lecture 22 Bonus Lecture
Students,Professionals,Digital Marketers,Business owners,Independent Consultants


Homepage

https://www.udemy.com/course/ott-advertising-/