WooCommerce Linked Variations helps you expand your store’s reach in search engines. It will create a larger product archive by linking products of any type together by their attributes. This is the same approach used by eCommerce giants like Amazon and Missguided. Much like a normal variable product, your customers can still access different variants from the single product page. Only now you can give each product variant its own unique URL, title, and description. You’ll be able to offer more accurate product filtering on your WooCommerce store and increase the size of your product archive. Because each variant has a unique URL, title, and description, Google can index them, giving you better long-tail search coverage. You can also push individual product variants to Google Shopping and Facebook.