·Display product variations on the shop page as though they are separate products. Improved customer experience and enhanced product browsing. Improve the browsing experience of variable products: Display product variations on the shop page, and in the filtered and search results. Display variations when using WooCommerce shortcodes. Mark specific product variations as "Featured". | Configure variations individually: Configure each variation individually to ensure you're presenting your product collection in the best way. Create "dummy variations" which only appear in the shop pages - perfect for displaying one of each color. | Accurate filtered and search results: Filtering products will show relevant variations and imagery, rather than a generic "catch-all" parent product. Searches will return much more accurate results leading to more sales. | Add variations to the cart from the shop pages: Save your customers from numerous clicks by enabling them to add a specific variation to the cart, directly on the shop pages. Ability to enable the "add to cart" button per individual variation. Improved customer experience by making it easier for them to get what they want, quickly. | Customise your variation titles: Enter custom names for your variations for when they're viewed in the shop pages. Increase chances of a sale by getting a descriptive product title in front of them more quickly than before.