From Data-Driven to People-Based Marketing Successful Digital Marketing Strategies in a Privacy-First Era [Audiobook]

English | ASIN: B09R5X1BWQ | 2022 | 7 hours and 48 minutes | MP3 | M4B | 214 MB
As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust, and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.