Igniting Customer Connections Fire Up Your Company's Growth by Multiplying Customer Experience and Engagement [Audiobook]

The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections - and improve business results. The traditional marketing campaign - a battle for attention with a clear launch date and endpoint - no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them.