A Designer's Guide to User Personas

In this class, you'll learn how to create an effective user persona for any kind of design project!
Learning to create user personas is an absolutely necessary skill for any designer. It helps you create anobjective goalfor your project and metric for success, which helps you make better work and ease communication with your clients.
Get ready to learn:
What a User Persona is and the parts that make it upHow to identify the main components of your project and how to start doing researchHow to identify the touchpoints of your project to create a user journeyHow to create a user persona and how to pick imageryAnd how you communicate that with the client
This class is for any creative that works with clients or wants to hone their skillset!If you've ever been curious about why designers use user personas, how they're created, or how you can use them for your own projects, this class is for you.
By the end of the class, you'll not only have abetter understanding of user personas,you'll know how to continue to improve your design skills by creating objective goals and metrics for success!