Complete MBA course : Marketing and business Strategy (Updated 4/2021)

Basic Marketing basics like SWOT,4Ps & 7Ps and STP.

Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.

Various marketing channels used by companies

How to do sales and marketing of your product

3 key service business strategy to dominate the retail market.

Unit economics matrix like Customer acquisition cot and customer life value.

Pricing strategy like Price Penetration, Price Bundling, and Price Skimming

Problem with Aggregators, Platform business and Network effect

Business strategy used by startups.

Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc

How product recommendation ee of Netflix and works

Horizontal and vertical strategy used by Samsung

Strategy used by market leader, market follower and Challenger

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A fresh mindset and curiosity of learning is more than enough

Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different section like Marketing Basics Overview ,Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of  Marketing in MBA. The last section of the module will further help you in understanding various strategy used by companies

1. Marketing Overview

What is marketing

Demand wants and needs & Maslow's hierarchy of needs

How money flows in modern Economy

STP (Sntation targeting and positioning)

Marketing Mix i e 4P's (Product, Price, Place, Promotions) and 7P's of Marketing.

SWOT analysis




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