Beyond a Logo: Design an Overarching Brand Identity System

My process is a result of more than a decade of tweaking and strengthening my approach to designing and presenting logos and identities. I have stopped having to defend designs for individual items, or nitpick at a logo, because I focus on delivering Overarching Brand Visuals that support a cohesive Brand Story.
If you've ever presented logo options to a client only to receive criticism or confusion, or go through an insane amount of revisions for something as basic as a business card, then this class is for you.
In some of my previous classes I focused on providing a lot of theoretical knowledge behind approaching design work.
However I want to shift gears a little and focus on the practical side of creating visuals for a brand.
I invite you to go behind the scenes with me and see how I put together concept visuals for a real client of mine, while I talk you through my thought process.
Key Takeaways:
Learn how to consider Brand Positioning in your logo designs
Look at the advantages of designing an Overarching System rather than just a logo
Explore what components should be considered for a cohesive Visual System
Learn how to establish which application examples should be presented
A hands-on, behind the scenes lesson of creating Overarching Visuals for a real client



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