Shane Snow on Storytelling (2021)

It can facilitate sales, marketing, presentations, and about any other task that requires a human connection. LinkedIn Influencer and best-selling business author Shane Snow shares his approach to crafting compelling stories. Learn how to make people care with personal stories, brand stories, or any other kind of story-using the core elements of narrative and established storytelling frameworks. Find out how to maximize connections with your audience and create a culture of storytelling throughout your organization.

Topics include:

The science of great stories

The elements of effective storytelling

Building relationships via storytelling

Selling with storytelling

Building and engaging audiences

Using storytelling frameworks like the Ben Franklin method



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