Copywriting for Creatives: Write Professional, Persuasive Copy for Your Creative Business

Are you looking for simple techniques to improve your copywriting, so you have more to spend doing what you love

This is the class for you!

The copywriting skills you'll learn in this class will help you attract new customers and make more sales, while remaining true to your brand and avoiding cheesy sales techniques.

This is my most comprehensive bners' copywriting course yet on Skillshare - and it's especially for creative entrepreneurs like you.

You'll learn:

How to tell your brand story in a way that's engaging and concise

The secret to selling - without the sleaze

Appealing to all five senses - why it's important and how to do it

Ways to describe your work accurately and authentically in product descriptions

How to speed up your copywriting using a versatile formula used by professionals

Powerful hacks for keeping your copy clear and concise

SEO copywriting basics

Key principles for writing social media posts

Common mistakes - and how to avoid them

Real-life examples, step-by-step walkthroughs and free online tools and resources will help you put your new skills into action.

Is this class right for you

I write my own marketing copy for my creative business

I have a good grasp of English and some basic marketing knowledge

I'm looking for simple, powerful copywriting techniques I can start using straight away

Yes Great! The skills you'll learn in this class will take your copywriting to the next level and free up more of your precious to spend on the creative side of your business.

No sound needed! Give your headphones a break and enjoy accurate captions and fully visual walkthroughs.

TOOLS AND RESOURCES

Here are the various free online tools and resources I recommend in the different lessons. Do you have your own recommendation Share it in the Discussions section.

Creative Copy in Action Cheat Sheet (to help you with your class project)

Telling Your Brand Story - Active-v-passive voice article

Shh... the Secret to Selling - Target reader guide

Writing Product Descriptions - Seduce your reader blog

AIDA Copywriting Formula - Headline Analyzer

Easy Hacks for Clear Copy - Hgway

SEO Copywriting - Yoast's SEO blog

Writing for Social Media - Social media post guide

Common Mistakes - Readability Test Tool

Connect with me: Website | Twitter | LinkedIn | Facebook

Theme music by The Clarendons



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