Hooked: How To Build Habit-Forming Products by Nir Eyal

Keep Them Coming Back.
Customers who come back save you time and money. You don't have to expend as much energy attracting them - they already know you and what you do - and they are a more predictable source of revenue. Learn the science of creating a repeat customer in Hooked: How To Build Habit-Forming Products.

Nir is a writer and thinker whose primary focus is helping businesses unlock the power of habits. In this class, he'll teach you how to build products and experiences that are inherently "sticky."

You'll learn:

The psychology of triggers and how to build them into your product/service
How to use variable rewards to increase engagement
The stages of habit formation and how to optimize them for better retention

Nir will teach you how habits develop and he'll show you how to apply those insights to your business - no matter what kind of service or products you sell. You'll also learn about the common design patterns of habit-forming products.

If you want to lower the cost of doing business by increasing the number of repeat customers you work with, don't miss Hooked: How To Build Habit-Forming Products.

HOMEPAGE

https://www.creativelive.com/class/hooked-how-to-keep-customers-coming-back-nir-eyal