Service Design – Complete User Research Guide & Techniques

What you'll learn
1. Service Design Introduction - Understand why Service Design is needed and how it helps businesses to survive and even thrive.
2. User research scope & question - Define the scope of your research and formulate highly accurate research questions.
3. Research planning - Plan and structure your research by correctly tailoring the research parameters to your scope.
4. Data collection methods - Capture data using 5 data collection methodologies such as desk research, self-ethnographic research, participant approaches, etc.
5. User research deliverables - Transform your data into actionable insights by using 7 user research deliverables (e.g. desk research, user journeys, reports)
6. Leverage deliverables - Acquire key insights into how user research deliverables can be further used in the service design process.
7. Case in point - Gain practical insights into 6 real-life user research cases.
8. Project time - Apply what you learned through a project
9. Stakeholder mgmt. plan - Avoid common failures by applying a sound stakeholder management plan (e.g. RACI, Power-interest matrix, governance plan, etc.)
Requirements
This is a course accessible for starting and experienced professionals
Description
Welcome to "Service Design - Complete User Research Guide & Techniques"Unlock the secrets of user research and master the techniques needed to conduct comprehensive and insightful research with our comprehensive course. Whether you're an aspiring user researcher, a product manager, or a business professional looking to enhance your skills, our course is designed to equip you with the expertise needed to conduct sound user research undertakings.Why User Research MattersUser research is the cornerstone of successful service design. By understanding your users' needs, preferences, and behaviors, you can create products and services that truly resonate with your target audience. Whether you're designing a website, an app, or a physical product, user research ensures that your solutions meet real-world demands, leading to increased user satisfaction and business success.What Will You LearnIn our comprehensive course, you'll delve into the intricacies of user research and gain practical skills that you can apply immediately. Here's a glimpse of what you'll learn:· Chapter 1 – Understanding Service Design: Learn why Service Design is crucial for businesses to not only survive but thrive in today's competitive landscape.· Chapter 2 – User Research Scope & Questions: Define the scope of your research and craft precise research questions to guide your investigation.· Chapter 3 – Research Planning: Plan and structure your research effectively, aligning it with your defined scope and objectives.· Chapter 4 – Data Collection Methods: Explore various data collection methodologies including desk research, self-ethnographic research, participant approaches, and more.· Chapter 5 – User Research Deliverables: Transform raw data into actionable insights using a variety of deliverables such as user journeys, reports, and more.· Chapter 6 – Leveraging Deliverables: Discover how user research deliverables can be utilized to enhance the service design process and drive meaningful improvements.· Chapter 7 – Real-Life Case Studies: Gain practical insights through real-life user research cases, understanding their challenges and solutions.· Chapter 8 – Project Time: Apply your newfound knowledge through a hands-on project, reinforcing your understanding of user research techniques.· Chapter 9 – Stakeholder management (extra lecture): Learn essential stakeholder management strategies to avoid common project failures, including tools like RACI, Power-interest matrix, and governance plans.Why Choose This Course?· Expert Instructor: due to my role as a consultant in one of the largest consulting firms I had the pleasure to conduct many user research engagements together with product managers, service designers and product owners.· Practical Approach: theory is important but practice makes perfect. We always try to accompany theory with practical examples drawn from our own experience. This is why the course has a chapter fully dedicated to real-life cases and a project to further cement your knowledge.· Handouts: Gain access to valuable resources and tools to support your learning journey and apply in your professional projects.· Available Support: Receive personalized assistance whenever you have questions or need guidance throughout the course.Convinced? Enroll today!Enroll today and embark on a journey to become a proficient user researcher, equipped with the skills and knowledge to drive impactful service design solutions. Don't miss out on this opportunity to elevate your career and make a meaningful impact in the world of design and innovation.
Overview
Section 1: Introduction
Lecture 1 Why service design
Lecture 2 Why user research
Lecture 3 Service design process
Lecture 4 User research process
Section 2: Step 1 - Defining the research scope and the research question
Lecture 5 Introduction
Lecture 6 What are your thoughts?
Lecture 7 Formulate research question
Lecture 8 Define research scope
Lecture 9 Key takeaways
Section 3: Step 2 - Planning your research
Lecture 10 Introduction
Lecture 11 Sample selection (part 1)
Lecture 12 Sample selection (part 2)
Lecture 13 Define research setting
Lecture 14 Define number of research loops
Lecture 15 Define sample size
Lecture 16 Key takeaways
Section 4: Step 3 - Collecting your data
Lecture 17 Introduction
Lecture 18 Best practice 1 - Mixing methods
Lecture 19 Best practice 2 - Mixing researchers
Lecture 20 Best practice 3 - Mixing data outputs
Lecture 21 Best practice 4 - Overt vs coverts research
Lecture 22 Method 1 - Desk research
Lecture 23 Method 2 - Self-ethnography
Lecture 24 Method 3 - Participant approaches
Lecture 25 Method 4 - Non-participant approaches
Lecture 26 Method 4 - Co-creative workshops
Lecture 27 Key takeaways
Section 5: Step 4 - Transforming your data into research deliverables
Lecture 28 Introduction
Lecture 29 Best practices to transform your data
Lecture 30 Research deliverable 1 - Research reports
Lecture 31 Research deliverable 2 - Research walls
Lecture 32 Research deliverable 3 - System maps
Lecture 33 Research deliverable 4 - Journey maps
Lecture 34 Research deliverable 5 - User personas
Lecture 35 Research deliverable 6 - User stories
Lecture 36 Research deliverable 7 - Jobs-to-be-done
Lecture 37 Key takeaways
Section 6: Step 5 - Use insights
Lecture 38 Introduction
Lecture 39 Problem space versus solution space
Lecture 40 Feeding the design process
Lecture 41 Key takeaways
Section 7: Case in point and project
Lecture 42 Introduction
Lecture 43 Case 1 – Invoicing solution for business owners
Lecture 44 Case 2 – Collaboration solution with accountants
Lecture 45 Case 3 – Platform to help companies launch their business
Lecture 46 Case 4 – Advisory offering within a bank's financial markets
Lecture 47 Case 5 – Cashbacks via banking app
Lecture 48 Case 6 – Banking apps as one-stop digital marketplaces
Lecture 49 Project brief 1
Section 8: Extra - Stakeholder management
Lecture 50 Intorduction
Lecture 51 Identify stakeholders
Lecture 52 Define roles and responsibilities
Lecture 53 Define level of collaboration
Lecture 54 Define the communication plan
Lecture 55 Define the reporting approach
Lecture 56 Case in point
Lecture 57 Key takeaways
Lecture 58 Project brief 2
Section 9: Wrapping up
Lecture 59 Congratulations!
Lecture 60 What are your thoughts?
Lecture 61 Other content that might interest you
Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc.,Junior user researchers and service designers wanting to strengthen their knowledge.,All professionals who are conducting user research in their field of expertise and looking for ways to improve their work.
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