Professional Diploma in Social Media Marketing & Management

What you'll learn
SMM
Social Media Marketing
Social Media Management
Digital Marketing
Instagram Marketing
What is social media marketing and who is social media marketer
Content and content plan
Marketing analysis in social media
How to design an Instagram profile
Viewing skill
Selling texts formulas
Moodboard
Tone of voice
Promotion in Instagram
Briefing
Commercial offer
Technical tasks
Trends in Instagram
Personal brand
How to look for a job
Requirements
For better learning experience you may use laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to the Social Media Marketing & Management Expert Program
You will know аbout: what is SMM, its prospects, what are content and content plan and how to structure it, marketing analysis in SMM (competitors and target audience), how to design an Instagram account (header and feed), how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas, tone of voice, promotion and its types, trends in Instagram, personal brand and why is it important, structure of commercial offers and technical tasks, how to brief a client and how to look for a job.
After finishing a course you will get: key knowledge about the work of a SMM-expert, content and how to create a content plan; how to make an analysis in SMM; how to design an Instagram account; how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas; tone of voice, free and paid promotion; trends in Instagram; personal brand and why is it important; rules and structure of technical task; rules for writing a commercial offer; structure of briefing; where and how to look for work.
Course provided by: The Retail Banking School, Lisbon, global banking, fintech and business school.
part of MTF Institute of Management, Technology & Finance
Course Plan
For finishing of a course you need to review and understand provided video and materials at topics
1. About profession, content and content plan
2. Marketing analysis in social media
3. How to create and fulfill an Instagram profile: moodboards, AIDA and 4U selling texts, tone of voice
4. Promotion in Instagram
5. How to write a briefing, technical task and commercial offer
6. Trends in Instagram, personal brand of SMM-er, how to look for a job
Also in case of questions you may use support of Instructors, please use functionality of "questions"
Course Author
Zhansaya Berdikulova
Education
Bachelor of Economics and Business of University of International Business
Master of Economic Sciences of M.Auezov South Kazakhstan University
Experience and examples of projects
● Invictus Fitness Club chain
● The first advertising agency
● Cardiocenter "Cardio"
● Educational Center
● Educational and charitable project "Garyshker"
Course Full Description and Welcome Letter
Hello!
Welcome to the social media marketing course
In this course, we will learn the key and most important knowledge and skills for a social media marketer or manager.
The course is compiled based on my experience and the requirements of different companies.
I want to draw your attention to the fact that each lesson has its own task, you can share it in the comments or send me an email. By completing these tasks, you will be able to better understand the material covered and already replenish your portfolio.
After completing this course, you can safely get a job without being afraid of not knowing something.
A little about me
My name is Zhansaya, but for you I'm just Saya
I've been working in SMM for a couple of years as a freelancer.
Also I worked as a freelance copywriter in an advertising agency, in the medical and educational fields.
This profession gives you the opportunity to express your creativity, regulate your work schedule and grow professionally.
I wish you new knowledge and hope that the course will be useful and effective for you!
Linked topics
SMM
Social Media
Social Media Marketing
Social Media Management
Digital Marketing
Facebook
Instagram
Copywriting
Content writing
Content Creation
social media content creation
digital content creation
content marketing
content strategy
Who this course is for
Course for any who want to build a career at marketing, especially social media marketing, PR, creative.
Homepage

https://www.udemy.com/course/smm-social-media-marketing