Market Analysis In The Pharmaceutical Industry | Download Free

What you'll learn
How to acquire information using Different types of Market Research?
Different Market Analysis tools used by Pharma Marketing Experts
How to quantify the full market potential & business opportunity size?
How to analyze & present: Market landscape, Stakeholders needs, Patient journey & Influence mapping?
How to be efficient in analyzing numbers & how to extract insights from numbers?
How do Pharmaceutical marketers utilize tools like PEST & SWOT analysis?
Requirements
This course is very useful for beginners, it grants a massive leap of advancement to your analytical skills
Description
This is a tailored course for the Pharmaceutical industry.It provides learners with essential knowledge about market analysis tools that are used by pharmaceutical marketing experts.You will learn why we use each tool & what are the desired outcomes of using it.It's a very rich and comprehensive course, yet it is laser-focused with no lengthy discussions.The course is enriched with Pharmaceutical examples discussing different therapy areas & Pharmaceutical products.The course is built specifically on the pharmaceutical market considering its special nature of customers & consumers as HCPs & Patients.No more Automotive or beverage examples, it's all PHARMA.I am an expert in Pharmaceutical marketing, bringing you more than 15 years of experience in different Global Pharmaceutical companies and different countries.I worked as a Product manager for years & then got promoted to other roles that involved direct management of Product managers.Through my journey in corporate, I helped a lot of my colleagues through official & casual mentorships to develop their marketing skills and most of them are leading great portfolios in different multinational companies.I managed different product natures:From OTC, Across Biosimilars, Biotech, and Vaccines to Genetherapies.Different Therapy Areas:From; Hypertension, Across, Dyslipidimea, Neuroscience, Ophthalmology, to Infectious diseases & Endocrinology.Everything in marketing starts at ends with an analysisWe analyze before planning to set objectives & KPIs then we analyze After execution to assess the success rate against KPIs.Our decisions are always critical and of huge impact, Analysis is our way to take the best informed decisions.Looking forward to hearing from you about your experience with the course.I will always be happy to provide further support and explanation whenever needed.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Acquiring Data & Info
Lecture 3 How To Describe and Compare products?
Lecture 4 How to build a Patient's Journey & Why is it so important?
Lecture 5 How to Quantify your business opportunity size using patient potential tower?
Lecture 6 How to find the Biggest Business Opportunity?
Section 2: External Factors
Lecture 7 How to Consider factors that may affect your business using PEST Analysis
Lecture 8 How & Why we need to draw our Market Landscape ?
Lecture 9 Your stakeholder's knowledge can make or break it!
Lecture 10 Analyze & present different stakeholders level of influence
Section 3: Tools that support decision making and forecasting "Time & Revenues"
Lecture 11 Why & How you need to get involved with Regulatory and Pricing
Lecture 12 How do we address Competition in Pharmaceutical Marketing plans?
Lecture 13 Which one of your products is more important ? That's a tricky question.
Lecture 14 How do Marketers interpret numbers? How to strengthen your numerical analysis?
Section 4: How to Summarize your Analysis
Lecture 15 SWOT as a conclusive presentation & Source of Strategy Pillars
Beginner & intermediate learners of Pharmaceutical Marketing,Learners of industry specific Marketing,Non-Marketers who want to think like Marketers

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https://www.udemy.com/course/market-analysis-in-the-pharmaceutical-industry/