Advancing Leadership Skills In Association Management | Download Free

What you'll learn
Industry Awareness: Graduates will have an understanding of the landscape of the association management industry, including current trends and challenges.
Strategic Thinking: Graduates will be able to develop and implement strategic plans for success in their association.
Value Proposition Development: Graduates will be able to develop effective value propositions for their association's members.
Volunteer Management: Graduates will have the skills and knowledge to effectively recruit and recognize volunteers, creating a culture of volunteerism
Board and Team Management: Graduates will understand the importance of a high-functioning board, executive, and staff team, and be able to lead and manage them
Organizational Culture: Graduates will be able to develop a strong organizational culture, including team effectiveness and conflict management.
Financial Management: Graduates will have an understanding of financial reporting and analysis, and the ability to balance commercial and member services
Brand Development: Graduates will be able to drive the brand experience of their association, utilizing technology platforms, creating a strong web experience,
Effective Communication: Graduates will be able to communicate effectively with stakeholders and members of their association, in order to promote engagement
Problem-Solving: Graduates will be able to identify and solve problems within their association, utilizing critical thinking and analytical skills.
Requirements
There are no prerequisites and beginners are welcome.
Some experience in working or volunteering in an association is desirable
Students must be open minded to explore and unpack content that will transform their association once implemented
Description
This course is designed to equip students with the skills and knowledge required to effectively manage associations. Upon completion of the course, students will have developed attributes such as industry awareness, strategic thinking, value proposition development, volunteer management, board and team management, organizational culture, financial management, brand development, effective communication, and problem-solving.Throughout the course, students will learn about the association management industry, including current trends and challenges. They will also learn how to develop and implement strategic plans for success in their association. Students will learn how to create effective value propositions for their association's members, and how to effectively recruit and recognize volunteers, creating a culture of volunteerism within their association.The course will also focus on the importance of a high-functioning board, executive, and staff team, and how to lead and manage them effectively. Students will learn how to develop a strong organizational culture, including team effectiveness and conflict management.Financial management will be a key component of the course, as students will gain an understanding of financial reporting and analysis, and the ability to balance commercial and member services for long-term sustainability.In addition, students will learn how to drive the brand experience of their association, utilizing technology platforms, creating a strong web experience, communicating effectively with members and stakeholders, developing business opportunities, and establishing strategic partnerships. Effective communication skills will also be developed to promote engagement and a sense of community within the association.Finally, students will learn how to identify and solve problems within their association, utilizing critical thinking and analytical skills.By the end of the course, graduates will have the knowledge and skills required to effectively manage associations and contribute to the long-term success of their association.
Overview
Section 1: Introduction
Lecture 1 Introduction from James Fitzpatrick
Lecture 2 Introduction
Section 2: Chapter One: Foundation Landscape and Developing a Strategic Plan
Lecture 3 Association Landscape
Lecture 4 Developing a Strategic Plan
Lecture 5 Strategic Planning Lecture
Section 3: Chapter Two: Membership – the value proposition
Lecture 6 Member Service Development
Lecture 7 Membership Value Lecture
Lecture 8 Membership Recruitment and Retention
Lecture 9 Membership Recruitment Video
Lecture 10 Membership Innovation and Growth
Section 4: Chapter Three: The Heart of Associations - Volunteer Management
Lecture 11 Volunteer Recruitment and Recognition
Lecture 12 Volunteer Recruitment Video
Lecture 13 High Functioning Boards and Operational Excellence
Lecture 14 Board and Management Roles Video
Section 5: Chapter Four: Developing Culture and Values
Lecture 15 Leading Teams
Lecture 16 Leading Teams Video
Lecture 17 Conflict Management
Lecture 18 Conflict Management Video
Section 6: Chapter Five: Finance and a Sustainable Future
Lecture 19 Financial Reporting
Lecture 20 Commercial versus Member Services
Lecture 21 Commercial Services Video
Section 7: Chapter Six : Driving the Brand experience
Lecture 22 Technology Platforms
Lecture 23 Web Experience and Communications
Lecture 24 Technology to Enhance Membership Performance Video
Lecture 25 Business Development and Strategic Partnerships
Section 8: Case Study Ocean Breeze Yacht Club
Lecture 26 Background
Lecture 27 Proposed Solutions
Lecture 28 Ocean Breeze Video
Section 9: Conclusion
Lecture 29 Conclusion Video
Ideally suited for employees and early career managers in an Association,Suited for volunteers and paid employees

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