Conscious Hotel Management Foundation | Download Free

What you'll learn
Tips for exceptional prebooking customer service in hotel
Hotel marketing strategy
How to improve hotel operations
A practical guide for hotel chief executive to measure up
Hotel renovation ideas to revitalize your property
Powerful strategies to turn around failing hotels
The four pillars of a successful business
Food costing and control
Requirements
No special requirement
Desire to learn and understand more about hotel issues
Seeking knowledge in the hotel industry
Description
Get to know your audience inside and out. From guest preferences to travel patterns, knowing what guest prefer allows you to create personalized hotel marketing campaigns that appeal to members of your guest audience. Use your knowledge to create personalized hotel marketing intended to drive business from specific segments or traveler types, such as tech-savvy business travelers or destination vacationers. Not all people that get in touch with your hotel make a reservation. Many travelers contact you while they are still considering future trips. This is a great opportunity for you to get their contact information, learn about their preferences and send them an email,give them a call, and text them to let them know about a future reservation, promotional packages you have, and new special services. When they reach out to you, they are opening a door to a relationship with you. Do not waste the opportunity. A customer may or may not want to commit at this point but if you make it easy to do business with you, they might make a reservation on the sport or later on. Guest are the bread and butter of the hospitality industry. Our ultimate goal as property owners is to create a space that people will feel comfortable in, which will prompt them to return and become loyal customers. Hotel guest are not just looking for rooms to sleep in; they want complete package. For many people hotel represent vacations, weddings, family reunion, etc.The exterior of a hotel is the first thing a guest sees upon their arrival. Before ever stepping foot inside, visitors start developing an impression of the business. Create a warm and inviting design by refreshing some, or all, of the hotels outdoor spaces.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Decision making for hotel managers
Lecture 3 Food costing and control
Lecture 4 The impact of your decision at workplace
Lecture 5 Role-based tips for optimization staff operation
Lecture 6 Team wellness and human resources tips
Lecture 7 Cybersecurity for hotels
Section 2: Tips For Exceptional Prebooking Customer Service In Hotel
Lecture 8 Introduction
Lecture 9 Be available on the main digital channels
Lecture 10 Capture potential guest information
Lecture 11 Train your team
Lecture 12 Combine human agent and technology
Lecture 13 Be fast and efficient
Lecture 14 Set a pattern
Lecture 15 Segment customers and assign the right agent
Lecture 16 Get an omnichannel platform
Lecture 17 Out source
Section 3: Hotel Marketing Strategy
Lecture 18 Introduction
Lecture 19 Identify your target audience
Lecture 20 Cultivate a brand identity
Lecture 21 Use forecasting report to inform your strategy
Lecture 22 Drive online booking through SEO
Lecture 23 Invest in group marketing
Lecture 24 Run competitive market ads
Lecture 25 Embrace experiential marketing
Lecture 26 Hotel planning tips
Section 4: How To Improve Hotel Operations
Lecture 27 Combat labor shortage with thoughtful hiring practices
Lecture 28 Invest in your team
Lecture 29 Simplify room block management
Lecture 30 Offer cross-training opportunity and promote growth
Lecture 31 Market, sell and execute successful events
Lecture 32 Reduce chargebacks and no-shows
Lecture 33 Utilize digital hotel tools and mobile technology
Section 5: A Practical Guide For Hotel Chief Executive To Measure Up
Lecture 34 The ultimate objective
Lecture 35 Chief executive direct responsibilities
Lecture 36 The "head - and - butter" of hotel business
Lecture 37 Knowledge, requirement and practices
Lecture 38 Character tips
Lecture 39 Mentor
Section 6: Hotel Renovation Ideas To Revitalize Your Property
Lecture 40 Refresh the hotel's exterior
Lecture 41 Revitalize the entrance
Lecture 42 Modernize public areas
Lecture 43 Place tables in every room
Lecture 44 Give guest bathroom the spa treatment
Lecture 45 Maximize the space available in guest rooms
Lecture 46 Invest in integrated hotel software
Lecture 47 Utilize hotel mobile check in software
Lecture 48 Post-renovation tips for hoteliers
Section 7: 7 Powerful Strategies To Turn Around Railing Hotels
Lecture 49 Uncover trouble sports and strengths
Lecture 50 Keep the change process transparent, clear and positive
Lecture 51 Upgrade tech to streamline and automate essential processes
Lecture 52 Rein in excess spending
Lecture 53 Focus on outstanding service and give employee the tools to deliver it
Lecture 54 Use psychology as an advantage
Lecture 55 Prevent future problems with accurate forecasting
Section 8: The Four Pillars Of A Successful Business
Lecture 56 Happy employees
Lecture 57 Happy investors
Lecture 58 Happy guest
Lecture 59 Technology
Hotel employees,Hoteliers,Hotel associations,Hospitality consultants,CEO,Directors,Managers,Hospitality students,Customers,Businesses,Tourism associations


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