Amazon PPC A Beginner's Comprehensive Guide (2023) - Udemy

Perfect for those new to Amazon PPC. We take you step-by-step through the process, from start to end.
What you'll learn
Understand what Amazon PPC is and how it can help your business.
Learn about the different types of self-service ads and campaigns that are available through Amazon Ads.
Get a grasp of the Amazon ads language, with acronym and metric explanations. Learn about PPC, CPC, ACoS, Bid+, and many more.
Learn how setting goals can help bring structure to your campaigns.
Understand how best to target your ideal customers through keyword targeting, product targeting and audience targeting.
We guide you through how to do keyword research that increase your chances of clicks while lowering costs.
Learn how to optimize your ad campaigns with 4 straightforward techniques.
Understand the reports and data that is available for you, so you can make data based decision making.
Requirements
No experience needed. Amazon Ads account preferable, but not required.
Description
Do you need to familiarise yourself with Amazon Pay-Per-Click (PPC)?Are you tired of the click-bait PPC courses that promise the world but deliver nothing? Then you'll be interested in Amazon PPC: A Beginner's Comprehensive Guide.Amazon PPC: A Beginner's Comprehensive Guide is an in-depth 2-hour course that provides a comprehensive introduction to Amazon's Pay-Per-Click (PPC) advertising platform. This course is designed for beginners who want to gain a thorough understanding of how to effectively use Amazon PPC to drive sales and grow their business.Throughout the course, students will learn about the different types of Amazon PPC campaigns available and the key terms and metrics associated with them. The course also covers strategies for setting and achieving advertising goals, targeting techniques, keyword research and selection, and bidding strategies. Additionally, students will learn how to place bids, manage daily budgets, optimize campaigns, and read and interpret data from reports. This course will provide mastery of Amazon PPC as the course is packed with valuable information and practical tips on how to use Amazon's advertising platform to its full potential. By the end of the course, students will have a solid understanding of Amazon PPC and the skills to create and manage effective PPC campaigns on the platform, giving them the knowledge to succeed in amazon marketing.
Who this course is for
Beginners looking to learn about Amazon PPC.
Homepage

https://www.udemy.com/course/amazon-ppc-the-amazonian/