Introduction To Digital Marketing 2023 - Udemy

What you'll learn
Digital marketing roadmap
Shifting your perspective
Digital evolution of Media and its vehicle
Evolution of product in our life
Evolution of Digital Media and huge impact of platform products
Print media ruled till 2011 and how Indian advertising industry works
Indian advertising industry by medium and its spends -2019
Ad Formats of Indian Digital industry and platform split (2019
3 v's of Indian digital advertising explained with overtaking print media and internet spends (by 2021) and its total adex by 2024
India's digital adoption comparison between year 2016 & 2024
Growing opportunities in Digital
Happening on internet in a minute and users
Traditional and digital media ecosystem explained
Components of Digital Marketing
Metrics & Types of Advertising on Digital Medium
Types of Advertising and its examples
Online customers getting influenced
Topics covered so far
Requirements
No requirements
Description
Digital marketing is a broad concept and includes various channels like search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.The digital strategy should have the right mix from a business and customer perspective. Therefore, the right "digital marketing" plays a key role in a brand's success. This course helps us learn how to achieve marketing objectives through the application of digital technologies, or, in other words, through the use of electronic communications technology.Master the basics of digital marketing with our course. In total, there are 16 modules to explore. You will learn in detail about concepts like –Road map Shift your perspectiveDigital evolution of Media and its vehicle Evolution of product in our life Evolution of Digital Media and huge impact of platform productsPrint media ruled till 2011 and how Indian advertising industry worksIndian advertising industry by medium and its spends -2019Ad Formats of Indian Digital industry and platform split (20193 v's of Indian digital advertising India's digital adoption comparison between year 2016 & 2024Growing opportunities in DigitalHappening on internet in a minute and usersTraditional and digital media ecosystem explainedComponents of Digital MarketingMetrics & Types of Advertising on Digital MediumTypes of Advertising and its examplesOnline customers getting influencedTopics covered so farVarious terminologies used in Digital WorldRole of Content in Digital MarketingChallenges faced in Digital Marketing and many more stuff. Most of the modules are packed with real-world examples to help you turn knowledge into action.
Overview
Section 1: Introduction
Lecture 1 Roadmap
Lecture 2 Shift your perspective
Lecture 3 Digital evolution of Media and its vehicle
Lecture 4 Evolution of product in our life
Lecture 5 Evolution of Digital Media and huge impact of platform products
Lecture 6 Print media ruled till 2011 and how Indian advertising industry works
Lecture 7 Indian advertising industry by medium and its spends -2019
Lecture 8 Ad Formats of Indian Digital industry and platform split (2019
Lecture 9 3 v's of Indian digital advertising
Lecture 10 India's digital adoption comparison between year 2016 & 2024
Lecture 11 Growing opportunities in Digital
Lecture 12 Happening on internet in a minute and users
Lecture 13 Traditional and digital media ecosystem explained
Lecture 14 Components of Digital Marketing
Lecture 15 Metrics & Types of Advertising on Digital Medium
Lecture 16 Types of Advertising and its examples
Lecture 17 Online customers getting influenced
Lecture 18 Topics covered so far
corporates, cxo's, students


Homepage

https://www.udemy.com/course/introduction-to-digital-marketing-v/