Search Engine Optimisation (SEO) Course For Beginners

What you'll learn
The correct SEO concepts, methodologies and processes required to be in place in order to run successful SEO campaigns in any organisation
How to rank on the 1st page of Google both locally and internationally by knowing what to include on any webpage
Important on-page and off-page ranking factors and how they can be used to shape your SEO strategy
How to use various SEO tools to conduct competitive SEO analysis
How to conduct extensive and effective keyword research to beat the competition
How to identify link building opportunities and implement them to existing SEO campaigns
How to earn high quality editorial backlinks with a few simple white-hat techniques
How to implement white-hat on-page SEO optimisation techniques
How to create keyword ranking reports, track and measure ROI on SEO activities, and make strategic improvements using SEO analytics
How to oversee and manage SEO campaigns in-house or through an external SEO service provider
Requirements
No experience needed. You will everything you need to know about SEO.
Basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.
Description
This intensive Search Engine Optimisation (SEO) course covers up-to-date search marketing strategies, and you'll learn step-by-step how to implement them into your existing marketing strategies in order to achieve business goalsTo facilitate learning, you'll be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Alternatively, you may choose to work on your own website if you have one.Get introduced to SEO strategies that will not only enable you to manage your own SEO campaigns as an SEO head, but also be able to manage an external SEO service provider should you hire one.This SEO course is packaged into digestible, bite-sized lessons to make learning more effectiveAfter learning from a seasoned SEO expert, you'll leave with a firm understanding of:The correct SEO concepts, methodologies and processes required to be in place in order to run successful SEO campaigns in any organisationThe latest Google algorithm updates and the impact those have on your website rankingsHow to rank on the 1st page of Google both locally and internationally by knowing what to include on any webpageImportant on-page and off-page ranking factors and how they can be used to shape your SEO strategyHow to use various SEO tools to conduct competitive SEO analysisHow to conduct extensive and effective keyword research to beat the competitionHow to identify link building opportunities and implement them to existing SEO campaignsHow to earn high quality editorial backlinks with a few simple white-hat techniquesHow to implement white-hat on-page SEO optimisation techniquesHow to create keyword ranking reports, track and measure ROI on SEO activities, and make strategic improvements using SEO analyticsHow to oversee and manage SEO campaigns in-house or through an external SEO service provider
Overview
Section 1: SEO Fundamentals
Lecture 1 Introduction - What is SEO-SEM and How It Works
Lecture 2 The Long Term Benefits and Impact of SEO on a Business
Lecture 3 SEO Case Studies
Lecture 4 Advantage and Disadvantages of SEO
Lecture 5 SEO vs. SEM
Lecture 6 A 4-Step SEO Process
Section 2: Keyword Research
Lecture 7 What is Keyword Research?
Lecture 8 Using Buyer Personas for Keyword Research
Lecture 9 Applying Customer Buying Journey to SEO
Lecture 10 Understanding Search Intent for SEO
Lecture 11 SEO Information Architecture & Site Structure
Lecture 12 Walkthrough of a Live Website's Site Architecture
Lecture 13 Creating a Keyword Plan
Lecture 14 Keyword Research Template & Google Keyword Planner
Section 3: On-Page SEO
Lecture 15 What is On-Page SEO?
Lecture 16 SEO Best Practices for Title Tag, Domain URL & Meta Description
Lecture 17 Title Tag, URL & Meta Description WordPress Hands-on
Lecture 18 Best Practices for Image Optimisation
Lecture 19 Best Practices for Content Creation
Lecture 20 How Search Engines Work
Lecture 21 White Hat vs. Black Hat SEO
Lecture 22 What is Local SEO and How to Rank in the Local Pack Results
Section 4: Off-Page SEO
Lecture 23 Introduction to Link Building
Lecture 24 Social Signals & SEO
Lecture 25 Link Schemes & Search Engine Penalties
Lecture 26 3 Main Types of Link Building Strategies
Lecture 27 Reverse Engineering Backlinks
Section 5: SEO Analytics and Reporting
Lecture 28 SEO Analytics with Semrush
Lecture 29 Essentials SEO Metrics to Measure
Marketing Managers/Executives,Content Developers,Web Developers,Business Owners,Individuals seeking a career which would require them to have a foundation in SEO

https://www.udemy.com/course/search-engine-optimisation-seo-course-for-beginners/

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