User Experience Design Create Highly Converting Websites

What you'll learn
Create websites that convert surfers into leads and customers
Master personas to satisfy exact needs
Craft Websites that people want to use again and again
Analyse how your customers behave online
Define and improve benchmarks
Test navigation patterns
Requirements
No background needed in UX design
Description
GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTSWhat all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common? They work constantly on improve their User Experience, which means intuitive design and easy to use.The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it. After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances.
Overview
Section 1: User Experience Design Overview
Lecture 1 Intro & History
Lecture 2 What WebUX Means for Users
Lecture 3 First Steps on Getting the Site Your Customers Want
Lecture 4 Start Testing Your Current Website
Lecture 5 Learn How to Build a Better Site 1
Lecture 6 Learn How to Build a Better Site 2
Lecture 7 Learn How to Build a Better Site 3
Lecture 8 Learn How to Build a Better Site 4
Lecture 9 Examples: Who applies it
Lecture 10 Summary and Resources
Lecture 11 Use Neuroscience to guide people through your Website
Section 2: Intro & Definitions
Lecture 12 Introduction to Usability and UX
Lecture 13 Definition and benchmarks-User
Lecture 14 Definition and benchmarks-Goals
Lecture 15 Definition and benchmarks-Context of use
Section 3: How Customers Behave Online
Lecture 16 How customers behave online 1
Lecture 17 How customers behave online 2
Lecture 18 How customers behave online 3
Lecture 19 Philosophy
Lecture 20 Customer research-Focus groups and interviews
Section 4: Personas & Card Sorting
Lecture 21 Card sorting
Lecture 22 Personas
Lecture 23 Principles - Expectations and consistency
Lecture 24 Feedback
Section 5: Structure & Navigation
Lecture 25 Provide structure 1
Lecture 26 Provide structure 2
Lecture 27 Provide structure and Avoid clutter
Lecture 28 Calls to action
Lecture 29 Guiding customers-Homepage
Lecture 30 On site search
Lecture 31 Navigation 1
Lecture 32 Navigation 2
Section 6: Evaluation - Testing & Analytics
Lecture 33 Forms
Lecture 34 Site research-Heuristic evaluation
Lecture 35 Usability testing
Lecture 36 Eyetracking and Paper prototyping
Lecture 37 Metrics and analytics
Lecture 38 Summary Usability and UX
Website Designers,Marketing Managers,Project Managers,UX designers,Web developers


Homepage

https://www.udemy.com/course/winning-user-experience-design/