How to Create a Digital Marketing Strategy for Your Small Business

As we work through the class, we will complete the tasks in the downloadable digital marketing strategy template together, which will enable you to create your own digital marketing strategy.
What you will learn
What is a digital marketing strategy?
Why a digital marketing strategy is important
How to structure your digital marketing strategy
Situation analysis - where are you now?
How to research your market
How to research your competitors
Understanding your target customer
How to set SMART objectives for your strategy
Setting the direction of your strategy
How to choose your digital marketing tactics
Measuring success
Why should you take this class?
This class will help to give you an understanding of digital marketing strategy, empowering you to make strategic decisions that will help to drive your small business forwards.
Who is this class for?
This class is ideal for small business owners, freelancers, students, or anyone who wants to create a digital marketing strategy. This class is perfect for beginners, and those with little to no prior knowledge of digital marketing strategy.
Materials/Resources
You don't need any extra equipment/resources. A marketing strategy template is provided in the resources section, which we will complete together as part of the class projects.
So let's get started!
Homepage

https://www.skillshare.com/classes/How-to-Create-a-Digital-Marketing-Strategy-for-Your-Small-Business/1738302101