Coursera - Google Digital Marketing & E-commerce Professional Certificate

Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and measure performance through analytics.
Common job titles: Marketing Coordinator, Search Engine Optimization Specialist, Paid Search Specialist, Email Marketing Specialist, E-commerce Associate, Media Planner
Skills you will gain
Marketing
E-Commerce
display advertising
Email Marketing
Search Engine Optimization (SEO)
Customer loyalty
Marketing Analytics
Customer Outreach
Website Structure
Customer Awareness
Google
Search Engine Marketing
About this Professional Certificate
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.
75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months²
Check out all Google Career Certificates here.
This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.
¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22).
²Based on program graduate survey responses, United States, 2021
What you will learn
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Attract and engage customers through digital marketing channels like search and email
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty
Homepage

https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce