Paid Marketing Master™ With Certification From Iidm™

Paid Marketing Foundations on multiple platforms with certification from International Institute of Digital Marketing™
What you'll learn
SEO & SEM
Digital Marketing
How to use Google Ads
Facebook Advertisement
LinkedIn Advertisement
Google Advertisement
A/B testing
Requirements
Be able to understand and communicate in Basic English
Description
Paid Marketing Master™ with Certification from IIDM™How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more.Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics, and more – this is turbo-charged marketing practice with pinpoint precision.This course consists of;13 Lecture Videos2 Downloadable ResourcesLecture Descriptions 1 - 13IIDM™ Profile BannerA total of 13 Lectures12 Assignments to be submitted to IIDM™5 Quizzes13 External ResourcesCreate and schedule 3 Social Media graphics per week using Canva Pro and Heropost.Create a Facebook and LinkedIn AdGet to know A/B testingDURATION: Please note, this course is designed as a 1 month course, but students may choose to complete it in a shorter time frame. All students must complete all assignments, quizzes, and lectures.Learning GoalsWhat is SEO & SEM and how to use them effectively to increase the reach of your brand.How to use Google Ads, understand them, and utilize them to their full effectiveness.What display ads are, how to make them, and how to use them most effectivelyIMPORTANT!Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion. Contact us here: support@iidm.world
Overview
Section 1: WEEK 0 - INTRODUCTION
Lecture 1 Welcome to the International Institute of Digital Marketing™
Lecture 2 Training Overview
Lecture 3 Register your profile on IIDM™ Website.
Lecture 4 Become an Affiliate with IIDM™.
Lecture 5 Outline and Objectives
Lecture 6 Introduction to Digital Marketing
Section 2: WEEK 1 - Paid Marketing Master™
Lecture 7 LinkedIn Advertisement
Section 3: WEEK 2 - Paid Marketing Master™
Lecture 8 Facebook Advertisement
Lecture 9 A/B Testing
Lecture 10 Instagram Advertisement
Section 4: WEEK 3 - Paid Marketing Master™ -
Lecture 11 Google Ads: Interface and Display campaign
Lecture 12 Reposting Strategy
Section 5: WEEK 4 - Paid Marketing Master™
Lecture 13 Google Ads: Search and Video Ads
Lecture 14 CONGRATULATIONS!
Lecture 15 Digital Certification Badge
Whoever needs to create and apply a digital marketing strategy for their organization,Anyone in marketing or business who wants to show the world what they can do
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