Marketing Strategy: Why Are They Not Buying Your Product?

By mapping out the consumers journey and understanding path-to-purchase, we can influence purchase decisions.
What you'll learn
Understand the various decisions consumers make prior to making an actual purchase
Identify opportunities to influence consumers decisions
Build a tailored plan to drive consumers toward purchasing your specific brand
30 Days Money Back Guarantee! If you're not fully satisfied with this course, simply ask for a refund - no questions asked!
Requirements
At the end of this course, we'll put together a plan of action to influence consumer decisions. Before starting this course, you should have an understanding on your existing plan, if any.
As we develop this plan, it'll be most effective if you have an understanding of any constraints (e.g. money, time, people).
As students will have lifetime access to course materials, students can pause the course or revisit the course at any time to gather the information listed above.
Students will need to invest time and thinking, using the principals discussed in this course, to build their own tailored plan. This course does not provide a one-size-fits-all answer.
Students would need to have paper and pen to take notes as the course progress!
Description
What is this course about? Today's consumers live in a world full of choices. They live in a world full of decisions. How do they make these decisions, and what can you do to influence them? In this class, we'll dive deeply into the numerous decisions a consumer make prior to actually making a purchase. By understanding this decision making process, we'll be able to put together a plan to influence the process so the decisions would be made in our favor. We'll examine the entire consumer journey to understand where there may be purchase barriers, so we can remove them! What should you expect from this course? You should be able to analyze how consumers make decisions and put together a plan remove purchase barrier and drive brand preference. So, you can win in the marketplace to sell more! Who is this class for? This course will be beneficial to any strategic minded individuals looking for a deeper understanding of consumers behaviors in order to drive business growth. This course provides a clear framework to make sense of it all. The course provides context to observable consumer actions by revealing the hidden decision making process. This course will be most beneficial if you need to understand consumer behaviors to drive business decisions, but may not have in-depth formal training in the subject. To get the most out of this course, you will need to workshop the material after the lectures. The course will not provide a one-size-fits-all solution. By applying the framework, you will be able to better understand your consumers and to create a tailored solution for your specific business. How is the class structured? The class consists of several video lectures. The lectures will take an hour to complete. At the end of the lecture, you will have a clear understanding on how a purchase decision is made.. You will have an understanding on distractions that may occur along the path toward purchase. With that knowledge, you will be able to build a plan that can influence consumer decisions and guide consumers toward purchasing your brand. After the video lectures, you will need to then take your own time to build that plan. This course will provide you a template to get you started on that plan. Why take this course? First of all, this course is back by a 30 days money back guarantee. Secondly, don't you want to sell more? Only by understanding how consumers make decisions would you be able to influence their decisions. If you'd like to learn how to make consumers pick your product over a competitive product, enroll in this course now!
Overview
Section 1: Consumer Decision Dymystified
Lecture 1 Class introduction
Lecture 2 How consumers make decisions - Discover the Journey!
Lecture 3 Examples of decision making process
Lecture 4 How to identify barriers to purchase
Section 2: Understand the Critical Must-Win Moments
Lecture 5 Winning the critical moments of the purchase journey
Lecture 6 Winning that single moment when the sale is made
Lecture 7 Understand the important moment in post-purchase
Lecture 8 How you can lose the chance to be considered at all!
Lecture 9 How to win the Ultimate Moment of Truth
Section 3: Creating a Winning Plan
Lecture 10 Create a plan to influence consumer decisions
Lecture 11 Putting it together!
Lecture 12 Class Wrap Up
Lecture 13 Facebook group
Section 4: Bonus Materials
Lecture 14 Study Aid: Consumer Decision Journey
Lecture 15 Study Aid: Mapping Template
Lecture 16 BONUS PREVIEW: Identify your target consumer
Lecture 17 BONUS PREVIEW: Introduction to market sizing
Lecture 18 Additional Resources
Entrepreneurs with a branded product or service to sell,Product managers designing a marketing plan,Brand managers building a business plan,Strategic minded individuals looking for sustained business growth,Not for someone looking for a one-size-fits-all answer
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