Business Model Canvas Masterclass: How Business Models Work

Last updated 9/2018
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.74 GB | Duration: 2h 3m
Plan your new business like a boss (see what we did there?).
What you'll learn
By the end of this course, you'll be able to start a fully functional business with the tools and strategies you'll learn. You can take that passion project you've been working on and turn it into a side hustle or even a full-on startup. You'll know how to take an idea, find a target market for it, and start creating solutions for your customers.
Requirements
No prior business knowledge is needed. We recommend you have a stack of index cards and a permanent marker. Be ready to adopt an experimenter's mindset!
Description
This online course shows you how entrepreneurs think about starting a business and how they develop startups. You'll learn everything from business planning essentials to the most commonly used business strategies. Whether you're a small business entrepreneur or you're starting an empire, this course will show you how to bring your idea to the market so you can get started building your business today. We're going to learn theory first and then take a look at examples of existing businesses where you can see it in action. We'll also roll up our sleeves and get our hands dirty, creating our own business models.At the beginning of this course, I'll show you that business models are everywhere. Then, I'll show you how every model breaks down into the same 9 parts over and over again using the Business Model Canvas. Additionally, we'll take a look at the six main strategies that businesses use in planning their models. Finally, I'll show you how to develop your own business model, and I'll demonstrate how to pitch the model to other people using a fill-in-the-blank script I created.By the end of this course, you'll be able to start a fully functional business with the tools and strategies you'll learn. You can take that passion project you've been working on and turn it into a side hustle or even a full-on startup. You'll know how to take an idea, find a target market for it, and start creating solutions for your customers.This course is for you if you're an entrepreneur who is just getting started or if you're a founder who's been in business for awhile and want to expand your knowledge. Whether you've got a business idea or you want to become an entrepreneur and don't know where to start, you'll be able to walk away from this course knowing what your roadmap looks like so you can keep going with confidence - and a solid plan.There are no prerequisites or need to have any business knowledge prior to taking this course.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: The Business Model Canvas: An Overview
Lecture 2 Introduction
Lecture 3 Business Models Are Everywhere
Lecture 4 The Fundamental Idea
Lecture 5 Introduction to the Business Model Canvas
Lecture 6 Conclusion
Lecture 7 Exercise
Section 3: The 9 blocks of the Business Model Canvas
Lecture 8 Introduction
Lecture 9 What We Already Know
Lecture 10 Channels
Lecture 11 Revenues
Lecture 12 Relationships
Lecture 13 Right Side Review
Lecture 14 Left Side Overview
Lecture 15 Key Resources
Lecture 16 Key Partners
Lecture 17 Costs
Lecture 18 Left Side Review
Lecture 19 Putting It All Together
Lecture 20 Example 1: Coffee Shop, Right Side
Lecture 21 Example 1: Coffee Shop, Left Side
Lecture 22 Example 2: Gas Station
Lecture 23 Challenge: Casual Dining Restaurant
Lecture 24 Lesson Conclusion
Section 4: Business Model Strategies
Lecture 25 Introduction
Lecture 26 Restaurant Challenge Answer
Lecture 27 Classic Strategy
Lecture 28 Freemium Strategy
Lecture 29 Multisided Strategy
Lecture 30 Longtail Strategy
Lecture 31 Open/Platform Strategy
Lecture 32 Unbundled Strategy
Lecture 33 Lesson Conclusion
Lecture 34 Challenge: Name that Strategy
Lecture 35 Prep for Lesson 4
Section 5: Design Your Own Business Model
Lecture 36 Introduction
Lecture 37 Challenge Answer
Lecture 38 Discovering Customer Problems
Lecture 39 Where to look for problems
Lecture 40 Internet Research Hacks
Lecture 41 Complete the Customer Segment Block
Lecture 42 Constructing the Value Proposition Block
Lecture 43 Solution Research Hacks
Lecture 44 Intro to Prototyping
Lecture 45 Hardware
Lecture 46 Software
Lecture 47 Service & Prototyping Review
Lecture 48 Completing the Value Proposition Block
Lecture 49 Complete the Rest of the Left Side
Lecture 50 Complete the Rest of the Right Side
Lecture 51 Final Thoughts
Lecture 52 Lesson Conclusion & Next Steps
Section 6: Pitch Your Business Model
Lecture 53 Introduction
Lecture 54 The Order of Operations
Lecture 55 Example: The One-Minute Pitch
Lecture 56 Example: The "Extended" Pitch
Lecture 57 The Pitch Break-Down
Lecture 58 Lesson Conclusion
Section 7: Course Conclusion & Next Steps
Lecture 59 Course Conclusion & Next Steps
Entrepreneurs who want to build a business and don't know where to start.
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https://www.udemy.com/course/business-model-canvas-masterclass-how-business-models-work/


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