Sponsorship And Delegate Sales For Conferences

Learn how to identify the most promising leads, find sponsors, create attractive offers and close deals!
What you'll learn
Find the most valuable leads and prospects
Develop a successful pricing strategy to maximise sales
Define and position your key products
Pitching and closing deals
Requirements
No prior experience needed. An understanding of what business conferences are will be helpful.
Description
Winning Sponsorship and Delegate Sales sets the basis for the commercial success of your conference. Focusing on the key revenue sources - sponsorship and delegate income - this course will set you up for success by walking you through every step of the sales process.Learn where to find the most valuable leads, how to benchmark yourself with the competition and how to develop your own pricing strategy. After defining some key products we will review how to position them with your potential customers and how to pitch your proposal.Last but not least, create the basis for your success by properly managing your leads and prospects. By mastering your pipeline and creating a solid sales funnel you will maximise your results and optimise your efforts.This course includes a sample pipeline and additional documentation.Course Curriculum:Winning Sponsorship and Delegate SalesIntroduction to conference salesCreating compelling sponsorship packagesLead generation and pipeline managementThe pitch - positioning your unique selling pointsSelling delegate passesDownloadable bonus materialA course certificate will be issued to all who successfully complete the course.This course includes five individual lectures and 1 hour of on-demand videos. Additional documentation and templates are also available for download. Additional courses are available and will cover conference marketing, operations, production and finance.
Overview
Section 1: Winning Sponsorship and Delegate Sales
Lecture 1 Introduction to conference sales
Lecture 2 Creating compelling sponsorship packages
Lecture 3 Lead generation and pipeline management
Lecture 4 The pitch - positioning your unique selling points
Lecture 5 Successful delegate sales
Lecture 6 Downloadable course material
Graduates and young professionals looking for a job in the event/conference business,Career switchers wanting to learn how to develop a conference business,Employees who have been tasked with organising a company event or conference
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