Multichannel Cold Outreach Masterclass - B2B Sales Outbound

Book meetings with 30%+ of your cold prospects consistently to grow your business.
What you'll learn
Book meetings with 30%+ of your cold prospects
Scale your outbound strategy
Target the right people and the right time to increase your results
Personalize your outreach messages properly and at scale
Avoid the spam folder and maximize your deliverability
Establish yourself as an industry expert on LinkedIn and become an inbound lead machine
Go viral on LinkedIn
Use LinkedIn, cold email, cold calling, and multichannel to grow your business
Find your lead's contact information (email, phone, LinkedIn, etc.)
Use the right tools to create successful workflows
Use the best copywriting tips to increase your meetings booked from outbound
A/B test your outreach to learn what works best
Requirements
No Sales or technical skills required.
I will walk you through everything you need to go from 0 to a cold outreach expert.
Description
When I first started with cold outreach, the only replies I got were:- "I'm not interested"- "not now"- "stop spamming me"- "f*** o**"I generated 0 business opportunities with it.It was super frustrating to spend hours finding my leads' emails & LinkedIn profiles and crafting my outreach campaigns.BUT, I didn't give up. After countless trials and errors, it clicked:The goal is not to sell but to build a relationship with cold prospects.I started documenting my learnings in my community and all the campaigns that brought me over 30% meetings booked with cold prospects. Eventually, my community grew to become the biggest community around sales automation: lemlist family.I spent the last 3.5 years helping over 20,000+ businesses worldwide to achieve the same results, all for free.BUT, I want to go further.I am still receiving countless cold emails and LinkedIn messages with salesy and generic approaches that don't bring results. So I decided to go to the next level and produce the best cold outreach course you'll ever find online:6-hour video course of pure value to help you book meetings with 10% to 30%+ of cold prospectsExclusive strategies & templates you can replicate via email, LinkedIn messages and cold callingUnlimited support and feedback by cold outreach experts (in lemlist family)To date, over 6,000 businesses have followed the course and applied everything I teach."Everything you need to go from 0 to successful email outreach without experiencing the learning curves.The group coaching sessions and being able to exchange with other cold outreach experts was incredibly helpful." Spencer Scott"I'm not new to Email outreach and still found myself rewatching many of the modules and taking tons of notes. There were also some fun and unique scenarios presented at the end of the course." Scott Pooch"There's techniques, frameworks and just knowledge that I couldn't find in any other course that I have taken. It has really changed the results I've got for my business." Joseph Maldonado"Before taking the course, I saw Sales as something very awkward. G has really helped me change that perception with very actionable, specific and tangible tips. There's just so much more value than what I expected." Nadja El Fertasi"I got better results from following everything in the course than the $5,000 consultant I hired or all the other courses I bought. The value included in the Masterclass is crazy and the ROI from it is probably of hundreds of thousands of dollars." Ahmed Jemaa"The Masterclass has just been a phenomenon tool for us. The amount of things, tips, tricks and frameworks we learned was a game changer for our business. The best part was the community since we were able to find answers to stuggles people had already faced." Matthew ChristSee you on the other side!Guillaume MoubecheCEO & Founder @lemlist & @lemwarm
Overview
Section 1: Introduction to Multichannel Sales
Lecture 1 Using outbound Sales for your business
Lecture 2 Building solid relationships
Lecture 3 Positioning yourself as a thought leader
Lecture 4 Engaging with your leads
Section 2: Building your strategy
Lecture 5 Setting up a powerful Sales funnel
Lecture 6 Multiplying your impact
Lecture 7 Copying lemlist's frameworks
Section 3: Defining your targets
Lecture 8 Increasing your ROI by defining your ideal customer profiles
Lecture 9 Building your ideal customers profiles without existing customers
Lecture 10 Leveraging your existing clients to find your next ones
Lecture 11 Creating their personas
Lecture 12 Prioritizing your targets
Section 4: Building a lead generation engine
Lecture 13 Establishing efficient processes
Lecture 14 Finding contact informations of specific leads
Lecture 15 Finding contact information of your targets
Lecture 16 Scaling your lead generation
Lecture 17 Ensuring your lead generation is successful
Lecture 18 Keeping your emails out of the spam folder
Lecture 19 Auditing your deliverability
Lecture 20 Ensuring your setup is on point
Lecture 21 Scaling your deliverability
Lecture 22 Setting your campaign for success
Lecture 23 Keeping yourself in the green zone as you go
Section 5: Copywriting to get replies
Lecture 24 Structuring your cold emails
Lecture 25 Standing out with your subject lines
Lecture 26 Personalizing your approach to get better results
Lecture 27 Inserting your pitch without feeling salesy
Lecture 28 Adding your call to action to maximize conversions
Lecture 29 Testing your campaigns to consistently improve your results
Lecture 30 Determining the success of your outreach
Lecture 31 Boosting your conversion rates
Section 6: Building a strong LinkedIn presence
Lecture 32 Using LinkedIn to its full potential to grow your business
Lecture 33 Replicating what works best
Lecture 34 Writing like an expert
Lecture 35 Replicating a winning strategy for your team
Lecture 36 Going viral to maximize your impact
Lecture 37 Applying LinkedIn hacks
Lecture 38 Designing your profile like a converting landing page
Section 7: Adding cold calling to your campaigns
Lecture 39 Preparing properly before the call
Lecture 40 Using successful frameworks during the call
Lecture 41 Copying real cold call scripts for your next calls
Lecture 42 Copying longer real life scripts for your next calls
Lecture 43 Going through full cold calls examples
Lecture 44 Overcoming problems you might encounter
Lecture 45 Improving your cold calls as you go
Section 8: Going Multichannel
Lecture 46 Going in depth into your multichannel strategy
Lecture 47 Building strong relationships approach
Lecture 48 Solving your leads problems approach
Lecture 49 Engaging first approach
Lecture 50 Reversed-engineering approach
Lecture 51 Doubling down on your personal brand to create an inbound machine
Lecture 52 Scaling your outbound as a Sales team
Section 9: Multichannel campaigns
Lecture 53 Targeting specific audiences for Sales
Lecture 54 Networking for Growth Marketers
Lecture 55 Targeting your company page followers
Lecture 56 Focusing on pre-qualified leads
Lecture 57 Ultimate Multichannel Masterclass checklist
Lecture 58 Request your certificate
Business owners that want to scale their businesses,Sales leaders that want to generate a predictable revenue with outbound,Growth Marketers that want to set their Sales team up for success,SDRs and BDRs that want to be more productive and book meetings with 30%+ of their cold prospects,Cold outreach agencies that want to get better results for their clients and charge higher fees for their services,Head hunting and HR agencies that was to scale their business by getting more talents,Anybody that want to land on their dream job
Screenshots



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