Copywriting Persuasive Writing Ft. Two Forbes Writers

Forbes Contributors Renee Sylvestre-Williams & Matthew Rolnick offer a Comprehensive Guide to Persuasive Copywriting
What you'll learn
Discovering your Personal Journey as a Writer
Discovering the Style of Writing that suits your Personality
Keys to an Exceptional Writing Journey
How to become an Exceptional Writer
Keys to Exceptional Writing
Exceptional Writing Deterrents
Persuasive Copywriting Formulas
20+ Headline Copywriting Formulas
Organizational Copywriting Formulas
Action Copywriting Formulas
Email Copywriting Formulas
Successful Writing Tips from Matthew Rolnick - Forbes Council Member and Columnist
Successful Writing Tips from Renee Sylvestre-Williams - Forbes Contributor & Award Winning Writer
The AIDA: Attention, Interest, Desire, Action Formula
The PAS: Problem, Agitate, Solution Formula
The IDCA: Interest, Desire, Conviction, Action Formula
The ACCA: Awareness, Comprehension, Conviction, Action Formula
The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula
The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula
The PPPP: Picture, Promise, Prove, Push Formula
The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula
The AICPBSAWN Formula
The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula
The FACE: Familiar, Audience, Cost, Education Formula
Requirements
A Passion for Writing
Description
What has the power to spark revolutions, empower people, express thoughts, emotions, love, hate, and fear, and is only bound by the limits of our imagination? – Words. Words are undoubtedly one of the most powerful tools that mankind possesses. However, mastering the art of articulating thoughts into meaningful written expressions, is no simple undertaking. If done correctly, words can be used as a mechanism of persuasion. Words can be used to further career goals, relationships, business goals, and just about any other facet of life. The focal point of this course is to provide a theoretical and practical guide to the mechanics behind persuasive writing. In other words, writing with a purpose, or intent. One of the most prevalent forms of persuasive writing is found in copywriting. Copywriting is best defined as the usage of written text for the purpose of marketing, sales, or advertising. Well written sales copy, will ultimately persuade a person or group of people to take a particular action.This course offers a comprehensive guide to persuasive writing. It also aims to inspire your writing journey and identify your purpose as a writer. We start with a theoretical overview of the characteristics of an exceptional writer, including identifying your core strengths and weaknesses. From there we dive into a practical guide to persuasive writing using a number of industry standard copywriting formulas. The instruction will be led by several hands-on exercises and examples that will help solidify the concepts we explore. With this course, you can learn the writing craft with confidence, as several of the modules are authored by self-published author, and freelance writer – Lissette Maduro. Lissette has an extensive background in writing in the health and wellness space, inspired by her experience working as a family physician and medical advisor. She has also made contributions to the Tech and travel writing arena as she enjoys learning about new developments and is an avid traveler. Lissette holds a Doctor of Medicine Degree from the American University of Integrative Sciences. She also has a B.S. in Medical Technology from Oakwood University.Another great feature of this course, is that you have an opportunity to gain exclusive insights directly from two Forbes columnists, who participated with YouAccel in a comprehensive Q&A session on content writing and strategy. The first session is with Renee Sylvestre-Williams of -30- Communications.Renee is one of the most prolific content strategists in the corporate world, whose client list includes some of the most distinguished brands in North America. This includes Deloitte, American Express, CIBC, Ceridian, Investors' Group, and MD FinancialEqually as impressive as her client list, is her aptitude for steering content direction for multinational media conglomerates like Corus Entertainment, and TC Transcontinental. In her role as managing editor, Renee has provided leadership and strategic direction for major television networks and online publications like Slice Canada, Food Network, HGTV, ELLE Canada, Style At Home, and Canadian Living.Renee has also been a key contributor for mainstream news publications like Forbes, CBC, The Globe & Mail, Canadian Business, TVO, The Toronto Star, The Toronto Sun, Global News, and Digital Trends.As a results-driven strategist, Renee has accumulated over 15 years of experience in the realm of digital marketing and content strategy. Her key areas of specialization include strategy and content development for finance brands, targeted towards Gen Y, and millennials.The second Q&A is conducted with Matthew Rolnick. Matthew is a Forbes council member, and contributing writer. He is also the VP of sales at Yaymaker, and a former Divisional Sales Manager at Groupon. Yaymaker is best known for its in-venue and live virtual events, where they specialize in corporate team building. To date Yaymaker has hosted over 300,000 events, including paint "nites", game shows, mixology classes, comedians, magicians, cooking classes, ukulele making classes and plant "nites". They also work with celebrities and a wide array of speakers for any topic.Matthew loves writing business articles on Linkedin and continues to be published in Forbes where he shares insights on expert panels. His insights on copywriting provide tremendous value to aspiring business writers and journalists looking for guidance or mentorship.The impact that words have on us as individuals and as a collective, is indisputable.Writing has the power to comfort, heal, motivate and inspire.Exceptional writing has resuscitated dying dreams, restored abused hope, rebuilt societies and recharted humanity´s course.This course will assist you in stepping up your writing craft to join the ranks of the next generation of wordsmiths that change the world. In Persuasive Writing Ft. Two Forbes Contributors & Copywriters:Theory for Aspiring Writers:Discover If You're a WriterWhat Kind Of Writing Suits Your PersonalityPerspectives of The Exceptional WriterHow To Become An Exceptional WriterKeys to Exceptional WritingExceptional Writing DeterrentsResources (to improve your writing)Practical Guide to Writing using Proven Copywriting Formulas20+ Industry Standard Headlining Copywriting FormulasOrganizational Copy FormulasAIDA, PAS, IDCA, ACCA, AIDPPC, AAPPA, 4P'S, QUEST, AICPBSAWN, PASTOR, FACEAction Copy FormulasIncluding: TPSC, Elements of an Offer, RADEmailing Copy FormulasReport, Data, How-to, Inquiry, Endorsement, This/ThatQ&A with two seasoned Forbes writers: Renee Sylvestre-Williams & Matthew RolnickThe Q&A's are centered around content strategy, copywriting, and general tips on career development for aspiring writers. With that said, we hope that you're as excited about this course as we are. If you're ready to start your journey in becoming a persuasive writer, hit the enroll button and let's get started!
Overview
Section 1: The Personal Journey of Writing
Lecture 1 Introduction to the Personal Journey of Writing
Lecture 2 Are you a Writer?
Lecture 3 You're an Observer of Life
Lecture 4 You're Always Analyzing This.and That
Lecture 5 You Live to Write Another Day
Lecture 6 You Have Doubts
Lecture 7 You have an Ongoing Love Affair With Books
Lecture 8 You're a Lifelong Collector of Tales
Lecture 9 You Need Space
Lecture 10 What Defines a Writer
Lecture 11 Constancy or Committed
Lecture 12 Tenacity and Determination
Lecture 13 Hunger and Passion
Lecture 14 A Missive or Tenor
Section 2: What Kind of Writing Suits Your Personality
Lecture 15 Introduction to the Kind of Writing Styles that Suit Your Personality
Lecture 16 The Closet Writer
Lecture 17 The Eternal Writer
Lecture 18 The Hesitant Writer
Lecture 19 The Innovative Writer
Lecture 20 The Inspired Writer
Lecture 21 The Literate Writer
Lecture 22 The Logical Writer
Lecture 23 The Savvy Writer
Section 3: The Exceptional Writing Journey
Lecture 24 Introduction to the Exceptional Writing Journey
Lecture 25 Perspectives of the Exceptional Writer
Lecture 26 Worst Case Scenario
Lecture 27 Don't be a People Pleaser
Lecture 28 Writing is for an Audience of One
Lecture 29 Writing in your Own Voice is Crucial
Lecture 30 Your Own Created Space
Lecture 31 Avoid Pretense
Section 4: How to Become an Exceptional Writer
Lecture 32 Introduction to becoming an Exceptional Writer
Lecture 33 Importance of Reading
Lecture 34 Define your Audience
Lecture 35 Get Inspired
Lecture 36 Write Daily
Lecture 37 Rewrite
Lecture 38 Challenge Yourself
Section 5: Keys to Exceptional Writing
Lecture 39 Introduction to the Keys to Exceptional Writing
Lecture 40 Don't be Obsessed with Grammar
Lecture 41 Conquer the Art of Description
Lecture 42 Limit Background Information
Lecture 43 Be Relatable
Lecture 44 Take Risks
Lecture 45 Writing is Telepathic
Lecture 46 Be Serious
Lecture 47 Set Deadlines
Lecture 48 Re-Evaluate Your Work
Lecture 49 Feel Good and Be Good
Section 6: Exceptional Writing Deterrents
Lecture 50 Introduction to Exceptional Writing Deterrents
Lecture 51 A Lackadaisical Attitude
Lecture 52 Feeling Entitled
Lecture 53 Romanticizing the Writing Craft
Lecture 54 Fearing Marketing
Lecture 55 An Unreasonable Timeline
Lecture 56 Expecting an 'Easy-Bake' Outline
Lecture 57 Writer's Envy
Lecture 58 A Need for Approval
Lecture 59 Download
Section 7: Practical Guide to Persuasive Copywriting
Lecture 60 Introduction to the Copywriting Sections of the Course
Section 8: Headlining Copywriting Formulas
Lecture 61 Introduction to Headline Copywriting Formulas
Lecture 62 "Who Else Wants." Formula
Lecture 63 "The Secret of..." Formula
Lecture 64 The "Method, Target and Benefit" Formula
Lecture 65 "Little-Known Ways to." Formula
Lecture 66 "Get Rid of[Problem] Once and For All" Formula
Lecture 67 "Here's a Quick Way to[Solve a problem]" Formula
Lecture 68 "Now You Can Have/Do Something Desirable/Great Circumstance" Formula
Lecture 69 The "[Do something] Like[World-class example]" Formula
Lecture 70 The "[Have a /Build a]... You Can Be Proud Of" Formula
Lecture 71 The "What Everybody Ought to Know About______" Formula
Lecture 72 The "[number][item][persona] Will Love (Hint:[statement])" Formula
Lecture 73 The "How To[action] When[statement]:[persona] Edition" Formula
Lecture 74 The "[persona]-Friendly Guide To[activity] (statement)" Formula
Lecture 75 The "Why I Got[action]: Every[persona] Should Be Aware Of[statement]" Formula
Lecture 76 The "[number] Ways To[action] Your[blank] Without Having To.." Formula
Lecture 77 The "[number] Signs[action] (Don't Worry:[statement])" Formula
Lecture 78 The "[action] For[time][result]" Formula
Lecture 79 The "Even The[persona] Can[action][statement]" Formula
Lecture 80 The "[power word] Your[persona] At[activity][result]" Formula
Lecture 81 The "We[verb][object]: Here's What We Learned" Formula
Section 9: Organizational Copywriting Formulas
Lecture 82 Introduction to Organizational Copywriting Formulas
Lecture 83 The AIDA: Attention, Interest, Desire, Action Formula
Lecture 84 The PAS: Problem, Agitate, Solution Formula
Lecture 85 The IDCA: Interest, Desire, Conviction, Action Formula
Lecture 86 The ACCA: Awareness, Comprehension, Conviction, Action Formula
Lecture 87 The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula
Lecture 88 The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula
Lecture 89 The PPPP: Picture, Promise, Prove, Push Formula
Lecture 90 The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula
Lecture 91 The AICPBSAWN Formula
Lecture 92 The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula
Lecture 93 The FACE: Familiar, Audience, Cost, Education Formula
Section 10: Action Copywriting Formulas
Lecture 94 Introduction to Action Copywriting Formulas
Lecture 95 The TPSC: Text, Placement, Size, Color Formula
Lecture 96 The Elements Of An Offer Formula
Lecture 97 The RAD: Require, Acquire, Desire Formula
Lecture 98 The "I Want Button" Formula
Lecture 99 The "Get...Formula"
Section 11: Email Copywriting Formulas
Lecture 100 Introduction to Email Copywriting Formulas
Lecture 101 The Report Formula
Lecture 102 The Data Formula
Lecture 103 The How-To Formula
Lecture 104 The Inquiry Formula
Lecture 105 The Endorsement Formula
Lecture 106 The This/That Formula
Lecture 107 The Shorty Formula
Section 12: Q&A with Renee Sylvestre-Williams (Forbes Contributor)
Lecture 108 Q&A Introduction to Renee Sylvestre-Williams
Lecture 109 Meet Renee
Lecture 110 Renee's Hobbies and Interests
Lecture 111 The Evolution of Renee's Work Life
Lecture 112 Renee's Passion for Writing
Lecture 113 Content Strategy as a Career Path
Lecture 114 The Implications of SEO and Keywords
Lecture 115 How does a Writer go Viral?
Lecture 116 Ranking Content in Search Engines
Lecture 117 Getting Published
Lecture 118 Press Distribution (PR Web, PR Newswire)
Lecture 119 Renee's most Memorable Experiences
Lecture 120 Renee's Sources of Inspiration
Lecture 121 Written vs. Video Content
Lecture 122 Thoughts on Paid Advertising
Lecture 123 Components of Good Quality Web Content
Lecture 124 Deciding on a Topic or Subject
Lecture 125 Does Tone Matter?
Lecture 126 Are CMS' effective?
Lecture 127 Gauging Success
Lecture 128 How to Promote Content
Lecture 129 Blog Post vs. Article
Lecture 130 Content Writing vs. Copywriting
Lecture 131 Making Content Unique
Lecture 132 What is Writer's Block?
Lecture 133 Does Writing Get Repetitive?
Lecture 134 Renee's Passion for Reading
Lecture 135 What is "Storytelling"?
Lecture 136 Mechanics of Strategy
Lecture 137 Is Blogging Lucrative?
Lecture 138 Renee's Role as a Finance Columnist
Lecture 139 Renee's Professional Hurdles
Lecture 140 Content Strategy for Big vs. Small Brands
Lecture 141 Five Strengths and Weaknesses as a Content Strategist
Lecture 142 Handling Feedback and Criticism
Lecture 143 Working as Part of a Team vs. Independently
Lecture 144 Introvert vs. Extrovert
Lecture 145 Finding Inspiration for Content
Lecture 146 Renee's Career Aspirations
Lecture 147 Advice for Aspiring Writers
Lecture 148 Going back in Time
Lecture 149 Top Three Content Marketing Strategies for Long-term Growth
Lecture 150 Thoughts on Google Trends
Lecture 151 Targeting a Global Audience
Lecture 152 Ethically Policing Social Media Content
Lecture 153 Sparking Curiosity with the First Sentence
Lecture 154 Thoughts on Infographics as the new King of Content
Lecture 155 Social Media, Email. & SEO for Driving Sales
Lecture 156 The Importance of Research before Publishing
Lecture 157 Defining a Call-to-Action
Lecture 158 Ideal Length for Content
Lecture 159 10 Words that Trigger an Emotional Reaction
Lecture 160 Importance of Crediting a Source
Section 13: Q&A with Matthew Rolnick (Forbes Council Member & Columnist)
Lecture 161 Q&A Introduction to Matthew Rolnick
Lecture 162 Matthew Rolnick: Contributor and Council Member at Forbes
Lecture 163 Matthew's role as VP of Sales at Yaymaker
Lecture 164 Matthew's main area of Focus as a Content Writer
Lecture 165 Hooking your Reader, as a Writer
Lecture 166 Defining "Copywriting"
Lecture 167 Persuasive Writing Tips for Selling
Lecture 168 Examples of Effective Copy
Lecture 169 Building an Emotional Connection with the Reader
Lecture 170 Defining a "Call-to-Action"
Lecture 171 The importance of a Headline and Examples
Lecture 172 Tips on writing News Worthy articles
Lecture 173 10 Keyword Formulas that Trigger a Response
Lecture 174 Writing "Viral" Content
Lecture 175 Defining AIDA & Examples
Lecture 176 Elements of an Offer with High Conversion Rates
Lecture 177 The Effectiveness of Deep Discounts in Copy
Lecture 178 Defining Social Proof and Use Cases
Lecture 179 The Concept of "Scarcity" & "Urgency" in Copy
Lecture 180 Using the "Storytelling" Approach in Copy
Lecture 181 The Importance of Building Reader Profiles
Lecture 182 Building a Relationship in less than 200 Words
Lecture 183 The "PAS" Copywriting Formula - Problem, Agitate, Solution
Lecture 184 The "IDCA" Copywriting Formula - Interest, Desire, Conviction, Action
Lecture 185 The "ACCA" Copywriting Formula - Awareness, Comprehension, Conviction, Action
Lecture 186 The "FAB" Copywriting Formula - Features, Advantages, Benefits
Lecture 187 The "4 P's" Copywriting Formula - Promise, Picture, Proof, Push
Lecture 188 Additional Writing Tips from Matthew Rolnick
Students interested in Writing,Aspiring Copywriters,Content Writers interested in increasing Engagement through Copy,Students interested in learning Copywriting Formulas,Content Strategists that need Inspiration,Digital Marketers that want to use Copy to increase Traffic & Engagement,Students interested in Headline, Organizational, & Email Copywriting Techniques,Content Creators looking to write effective copy
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