Business Branding - A Beginner'S Comprehensive Blueprint

The success of your company can and will be determined by your brand. Your brand determines who you will appeal to.
What you'll learn
You will gain a clear understanding of what business branding is and why it is important to your company
You will learn how to know your audience or customer by developing avatars to build your brand for.
We will also help you understand how to know you competition and how to work with media outlets to promote your brand.
You will learn how to reinforce your brand and how to gain the competitive edge.
Requirements
A basic understanding of the business you are in or want to be in
Description
Branding is all about the image of a business. The concept doesn't only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more. Branding is about the business and how a business is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing impact then an advertising campaign can be much more effective. The success of a company can be determined by a brand. Branding includes many factors which help a company be successful. these factors may include a website, marketing efforts, and anything that gives a company an identity. Consumers trust wholeheartedly a corporate image because there is a psychology in motivating the purchasing decisions. In this course you will learn what branding is, we will go over the basics of branding. You will discover how important it is to know the audience you are trying to reach and a few tips and how to determining who your audience is. You will learn how to develop avatars based on your understanding of your audience. This saves valuable time and resources when you are establishing your brand as you know who you are trying to appeal to with your brand.We will go over logos and answer the question: Are they all that important? We will take you through the elementary steps to establish your brand and your company identity. I will also talk about media considerations, how to establish a competitive edge and finally give you some tips to reinforce your brand. This is good stuff you need to know if you are starting a business or have already started it but aren't doing so well, so I'll see you in the first lecture.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Branding Your Business
Lecture 2 Let's Talk About the Basics
Lecture 3 Knowing Your Audience Well Will Work For You in the Long Run.
Lecture 4 Building An Audience Profile
Lecture 5 What Is a Customer Avatar?
Lecture 6 Logos - Yes, No, Why, Why Not
Lecture 7 Building Outward Recognition Comes From Within Your Company
Lecture 8 What Does the Competition Have to Do With Branding
Lecture 9 Let's Establish a Place in Your Customer's Mind
Lecture 10 What Does Your Company Stand For or What Do You Want to be Know For
Lecture 11 The Media - Friend or Foe
Lecture 12 The Coveted and Sought-After Competitive Edge
Lecture 13 Let's Talk About Writing Great Content to Promote Your Business
Lecture 14 Writing is More Than Just Putting Words on Paper, Let's Learn What is Involved
Lecture 15 How to Write Great Web Articles
Lecture 16 Basic Blogging Tips
Lecture 17 What Does Video Have To Do With Content Writing?
Lecture 18 Summing Up This Course on Branding
Section 3: Creating a Customer Avatar
Lecture 19 Customer Avatar Introduction
Lecture 20 Establishing Your Customer Avatar
Anyone who is thinking about starting their own business and those that are already running a business but know it can be so much more.


Homepage

https://www.udemy.com/course/business-branding-a-beginners-comprehensive-blueprint/