Udemy - Digital Marketing Strategy with Steven Matt

Difference between goal, strategy, and tactic
How to define a digital marketing strategy
The goal-first framework
How to define your customer
Create a customer persona
How to create a Unique Value Proposition
Create an elevator pitch (think Shark Tank!)
Methods of targeting customers
Measuring success of your marketing efforts
Requirements
Access to a computer with Internet connection
Description
In this class, you will develop essential digital marketing strategies that will lay the foundation for all of your marketing tactics.
Assess and refine your business's values and mission statement
Define your customer using the customer persona tool
Define your unique value proposition (UVP)
Develop and deliver your business's elevator pitch
Understand the value and role of marketing data
Learn how to appeal to customers across the Loyalty Loop
Homepage

https://www.udemy.com/course/digital-marketing-strategy-101/