Results Oriented Marketing Automation And Lead Capture

What you'll learn
Identify and define terminology used in lead capturing and marketing funnels
Develop an effective lead capture system and marketing funnel
Acquire the skills and knowledge required to move closer to certification via OMCP
Acquire the skills and knowledge required to move closer to certification via AMA
Requirements
This is an introductory course, no prerequisite skill or knowledge required
Description
Lead Generation is a hot topic - but most people don't recognize that as a topic it is much larger than it seems. If you're going to create a great lead generation program, you must first develop a good system for capturing leads and then a second system for managing those leads. In this course we'll cover the things you'll need to know in order to create an awesome lead capture program and in ZDES 2046 you'll learn the lead management process.By the end of this course you'll be able to develop a cursory lead capture program for any organization using generally accepted (and completely legal) lead capture techniques.Students will also acquire the skills and knowledge needed to move one step closer to certification via OMCP or AMA.Throughout the course there will be quizzes, case studies and lab assignments.Quizzes are meant to help you evaluate how you're retaining the information taught during class and delivered in class and are due immediately.Each case study is meant to help you develop the skills taught during class and are due by the end of the semester.All the coursework builds from assignment to assignment, creating a seamless transition from week to week.
Overview
Section 1: Introduction to Marketing Automation and Lead Capture
Lecture 1 Introduction to Marketing Automation
Lecture 2 Introduction to Lead Capture
Lecture 3 Lead Capturing - Funnels & Buyer's Journeys
Lecture 4 Leads, Contacts, Prospects, Opportunities
Section 2: Customer Relationship Management
Lecture 5 What is CRM?
Lecture 6 List Management
Lecture 7 Email Subscribers
Section 3: Marketing Automation
Lecture 8 Automation Triggers
Lecture 9 Triggers in Social Media Ads
Lecture 10 Demand Generation
Lecture 11 Dynamic Content
Section 4: Data Collection
Lecture 12 Form Components
Lecture 13 Additional Data Collected By Forms
Lecture 14 Implicit vs. Explicit Data
Lecture 15 Leaving a Scent Trail
This course is ideal for marketers looking to gain certifications from OMCP or AMA. It is also ideal for small business owners or marketing teams who are looking for a more in depth understanding of digital marketing concepts such as lead capture , marketing automation and marketing funnels..

Homepage

https://www.udemy.com/course/results-oriented-marketing-automation-and-lead-capture/