Marketing - A Beginners Guide

What you'll learn
The marketing training helps to understand the types of customers and their mindsets, it helps to create an effective strategy for promoting a products
This training will help any marketing professional to design and implement an effective marketing strategy for their organization.
The goal for marketing training is to upskill the marketing skills of a marketing professional and to make them learn and understand the marketing concepts
Learn to strategies the marketing campaign for the better and improved business results
Requirements
Not everyone would be interested to do this comprehensive marketing course because maybe you're from a different background and that's completely okay. But until and unless you've interest and commitment to do this course and apply what you learn, this Marketing certification would be of no value to you.
Description
This course deals with everything in marketing. It talks about history, aspects, all Ps of marketing. It discusses in details the impact of Price, Promotion, product, Place, Process, People, Physical Evidence. We have also added a new P to it. That is productivity. This course starts with a detailed study on service sector. You will get to know every aspects of service sector. Different types of services and how different parameters affects the performance in Marketing Training. Take this course and become awesome in marketing.This Training is ideal for All marketing professionals and students, media and advertising professionals and enthusiasts, entrepreneurs and brand managers of companies and students. The participant gets a good knowledge of how to market a product/brand using various tools.The participant also gets a basic understanding of how advertising works and also what are the available options if he/she wants to promote his/her company/brand/product, etc. It also acts as a base for any student aspiring to get in media marketing or advertising.The goal for marketing training is to upskill the marketing skills of a marketing professional and to make them learn and understand the marketing concepts helping them to strategies the marketing campaign for the better and improved business results. Marketing is extremely essential for any organization or business to create awareness about their products and services, to grab the attention of the consumers to enhance sales and generate revenue. The marketing training helps the professional to build drafts and strategies for promoting the business's products and services.
Overview
Section 1: Introduction
Lecture 1 Course Introduction
Lecture 2 Introduction to Marketing Universe
Lecture 3 Definition
Section 2: Concept
Lecture 4 Concept
Lecture 5 Concept Continue
Lecture 6 History of Marketing Practice and Thought
Lecture 7 Across the Ages
Lecture 8 Across the Ages Continue
Section 3: Orientation
Lecture 9 Marketing Orientation
Lecture 10 Marketing Orientation Continue
Lecture 11 Periodization's
Lecture 12 Critical Developments Marketing Practice
Lecture 13 History of Marketing Thought
Lecture 14 Dominant Schools of Marketing Thought
Section 4: Marketing Mix
Lecture 15 Marketing Mix
Lecture 16 Marketing Mix Continue
Lecture 17 Digital Marketing Mix
Section 5: Marketing Environment
Lecture 18 Marketing Environment Introduction
Lecture 19 Micro Environment
Lecture 20 Macro Environment
Lecture 21 Environmental Scanning
Section 6: Marketing Research and Segmentation
Lecture 22 Marketing Research Part 1
Lecture 23 Marketing Research Part 2
Lecture 24 Marketing Research Part 3
Lecture 25 Market Segmentation
Lecture 26 Market Segmentation Continue
Lecture 27 Market Segmentation History
Lecture 28 Market Segmentation Strategy
Lecture 29 Target Markets Selection
Lecture 30 Marketing Communication
Section 7: Marketing Planning
Lecture 31 Marketing Planning
Lecture 32 Marketing Planning Continue
Section 8: Marketing Types
Lecture 33 Marketing Types Part 1
Lecture 34 Marketing Types Part 2
Lecture 35 Marketing Types Part 3
Lecture 36 Marketing Types Part 4
Section 9: Marketing Strategy
Lecture 37 Marketing Brand Biosphere
Lecture 38 Marketing Strategy
Lecture 39 Strategic Marketing
Lecture 40 Strategic Marketing Continue
Section 10: Marketing Plan
Lecture 41 Marketing Plan Introduction
Lecture 42 Marketing Plan Objectives
Lecture 43 Situational Analysis External
Lecture 44 Situational Analysis Internal
Lecture 45 Analysis and Forecasting
Lecture 46 Marketing Strategy Product
Lecture 47 Market Strategy Price
Lecture 48 Marketing Strategy Segmentation
Lecture 49 Marketing Strategy Promotion
Lecture 50 Marketing Strategy L and SCM
Lecture 51 Implementation Matrix
Lecture 52 Output and Performance
Lecture 53 Performance Analysis
Lecture 54 Utility and ROMI
Lecture 55 Marketing Effectiveness
Lecture 56 The Future of Marketing
This Marketing certification is perfect for those who would like to take up marketing as their profession. And even if you have done your graduation in any other domain and you want to pursue marketing as your career, this course will help you get your foundation right. Professionals: If you're in marketing or want to be a marketer, this course can change your life. Just take one module at a time, go through them, and practice as you complete each module. And then apply what you learn in a real-life scenario and you would be good to go.

Homepage

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