Build A Breakthrough Content Strategy And Plan

What you'll learn
Shaping your content strategy and setting goals
Assessing your current content and benchmarking competitors
Getting clear on your target audiences and how to reach them with content
Identifying the right content mix and supporting the sales funnel
Creating a content calendar and keeping a cadence
Requirements
For any level of B2B marketers who need help with their content strategy
Description
About The CourseThis content marketing course guides you through the creation of a content strategy tailored to your business and a ready-to-execute plan to drive interest and action for more leads, moving more quickly, through your sales funnel.Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands.Why This CourseThis isn't just another online marketing course, it's guided experiences led by senior-level marketing professionals. You'll walk away with the strategy and plan you need to quickly execute content marketing that delivers next-level lead generation to meet your business goals.What's IncludedSix on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:Shaping your content strategy and setting goalsAssessing your current content and benchmarking competitorsGetting clear on your target audiences and how to reach them with contentIdentifying the right content mix and supporting the sales funnelCreating a content calendar and keeping a cadenceFour comprehensive exercises and templates to support you at every step as you create a content marketing strategy and actionable plan to begin executing and driving the business results you wantPresented by Christa TuttleFounder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.
Overview
Section 1: Build a Breakthrough Content Strategy and Plan
Lecture 1 Shaping your content strategy and setting goals
Lecture 2 Assessing your current content and benchmarking competitors
Lecture 3 Segmenting your audiences and weighting content
Lecture 4 Identifying the right content mix and supporting the sales funnel (Part 1)
Lecture 5 Identifying the right content mix and supporting the sales funnel (Part 2)
Lecture 6 Creating a content calendar and keeping a cadence
Small business owners/marketers that need help with content strategy

Homepage

https://www.udemy.com/course/build-a-breakthrough-content-strategy-and-plan/