User Research for UX Writing – Part 1: Exploratory Research
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Yes, there are many examples of good and bad UX Writing out there – and no doubt, these are helpful for every beginner and advanced UX Writer. But is this really all we need to know in order to write great microcopy for our users?
The answer is short and simple: no.
Great microcopy is always perfectly custom-tailored to the needs, preferences, habits, fears, and values of our very specific target group. This is why the classic good and bad practice examples of UX Writing are very limited in their informative value.
This is why UX Writers – just like designers – more and more rely on proper user research (or UX research), as it helps make target audience-specific, well-informed decisions about, for example, which emotions to address, which information to include, and which words to use.
However, especially for UX Writers who are new to the field, many things remain obscure:
How can user research actually improve my UX Writing?
What are research methods that are actually helpful for UX Writers?
What do I need to keep in mind when setting up my user research?
If you ask yourself these and other questions and have not yet found an answer to them, this course is the right choice for you!
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