Personal Branding & Image Building

Personal Branding is the process of creating a powerful, well-defined, positive idea about an individual.
What you'll learn:
Explain What is Personal Branding
Describe the Purpose of Personal Branding
Explain the Factors involved in Personal Branding
Explain How to Build A Personal Brand
Explain Role of Self Esteem in Personal Branding
Describe the Elements for Building Personal Brand
Explain the Steps for Building Personal Brand
Explain What is an Elevator Pitch
Explain the Steps to Develop Effective Elevator Pitch
Describe the Strategies of Personal Branding
List the Characteristics of a Good Personal Brand
List the Benefits of Personal Branding
Describe Ways to Communicate Personal Brand
List the Tips for Building a Good Personal Brand
List the Various Personal Branding Mistakes
Requirements
No prior knowledge is required
Description
Personal Branding is the process of creating a powerful, well-defined, positive idea about an individual that would come to mind whenever any person thinks of that particular individual.
A 'Personal Brand' tells the audience the following things about an individual: Who you are?, What you do?, What makes you unique or different from others?, How do you create value for your target market?
Personal Branding is the process of creating a powerful, well-defined, positive idea about an individual that would come to mind whenever any person thinks of that particular individual. So, a Personal Brand is the public perception of a person's personality, skills or values.
Hence, a 'personal brand' is what the individual stands for, his values, abilities and actions that others associate with him.
A 'Personal Brand' is created and designed to act as a professional alter ego with the aim of influencing other people's perception about you and to turn that perception into opportunity.
Personal Branding and Image Building is the process of building, managing and improving a personal brand.
It begins by having a thorough knowledge of the term "personal brand".
Hence, Personal Branding and Image Building includes developing a promise, making that promise and maintaining it.
It means defining the brand, communicating the brand, and delivering the personal brand. It is an art of creating and sustaining the brand
Who this course is for
Students
Brand managers
Advertisements executives
Sales and marketing executives
Customer relationship managers
Homepage

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