Luxury Brand Identity Tips - How to Design Luxurious Brands

For example look at the overall style of the Channel Logo, vs Versace. Or Fortnum & Mason. Very different in almost every conceivable way, yet both successful Luxury Brands! Why

Well were going to look at some key elements that contribute to our perception of Luxury.


I wanted to create this class because Ive spent a lot of creating identity for brands luxury sectors Some designers would love to break into this sector, but feel daunted at the prospect. Well  this class will guide you through some of the key areas that transport a logo or identity system from feeling mainstream, to feeling exclusive from basic to high end.

The goals are very different; these brands are all about creating expectation the expectation of an experience, a product, a service thats going to impress and excite. Rather than shouting, they often need to an elegant, calm confidence to draw attention.

Content Source :

https://www.skillshare.com/classes/Luxury-Brand-Identity-Tips-How-to-Design-Luxurious-Brands/125874693

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