Content Creation & Content Writing for B2B Content Marketing

What you'll learn

Content Writing

Content Creation

Content Marketing

Writing

B2B Marketing

B2B Writing

Requirements

Some experience in business-to-business writing or marketing

Description

Do you want to learn how to develop world-class B2B content from a former VP of Marketing with Fortune 100 experience, a top-tier MBA, and college-level teaching experience

Do you want to take your content writing and content creation to the next level This is the course for you.

This course goes into the details of B2B content writing & content creation using case studies and real-world examples. Using examples as the foundation, we'll analyze the content both stratally and tactically. Note: this is NOT a course on search ee optimization. The content we're talking about is useful for both outbound and inbound content marketing.

I've been marketing for over eleven years for companies including Sony PlayStation, a Google-backed startup, and various early-stage small businesses. I also have an MBA from the #1-ranked business school for marketing in the US and I taught college-level marketing.

By the end of this course, you'll be able to create better B2B content and better content strats.

Some of the key things we'll cover

Creating the RIGHT content for each stage of the marketing funnel, using specific examples

B2B website content

My #1 recommendation for B2B PR & event content

Buyers guides for bottom-of-funnel persuasion

Webinars for the middle of the content marketing funnel

Survey reports for the top of the content marketing funnel

Direct mail to drive sales meetings

B2B advertising content

Persuasive case studies

& More!

This marketing content creation course is for copywriters, content writers, entrepreneurs, and B2B marketers. This is NOT for consumer/B2C marketing.

Let's get started!

Who this course is for:

Writers

Copywriters

Content Writers

B2B Marketers

Content Marketers

Freelance Writers

Freelance Marketers

In-House Marketers

In-House Writers




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