Email Marketing Strategy A-Z: Design your best strategies

What you'll learn:
Design your own strategy in List Building, Email Newsletters & Automations
Optimize for 100% Inbox rate
Maximise Email List Growth with different types of Pop-ups, Triggers & Value Offers
Segment Email List effectively for Frequency & Content Personalization
Design Newsletters Sending Calendar
Build Email Automation Flows to Optimize Conversion Rate & Increase Customer Lifetime Value
Design highly-converting Email Designs
Analyze & Optimize Email Marketing Performance Metrics
Automate Email Content with Recommendation Engine
Connect Email with other channels
ADDITIONAL TIPS to Email Marketing operations: tracking, troubleshooting, list-cleaning, ... with checklist & templates!

Requirements
Basic Understanding of Email Marketing, and more ideally, have run email marketing before
An Email Service Platform to try implementing practices taught in the class

Description
THIS COURSE HELPS YOU TO UNDERSTAND THE PRINCIPLES OF HOW THINGS WORK & THE MINDSET FOR GROWTH - So you can confidently own the email channel to drive massive yet sustainable growth for any of your business!

HIGHLY PRACTICAL guaranteed:

10+ Practical Frameworks, applicable for any businesses make it flexible for you to apply and turn into actionable strategies in List Building, List Hygiene, Email Newsletters, Email Automations & Email Analytics

On-screen tutorials of how to set-up everything in real-life (domain authentication - SPF & DKIM, check IP & Domain Reputation, set-up A/B testing,...) and how to analyze email marketing performance of a real business!

Template Handouts including of Google Spreadsheet & Data Studio Dashboard, ready for you to re-use and easily manage email marketing campaigns!

Flowcharts make it easy to understand any concepts

Checklists make it actionable & clear of what to do (+a list of useful tools that you must know!!)

Do you feel like Email Marketing is too complicated while those common Best Practices just don't always fit to your business?

And the misery just keeps going on and you:

don't know what problems to fix when the results go down

also don't know what to optimize more to make it even better

struggle to grow massively without annoying customers & losing them

feel like your efforts are wasted because of low business returns?

IT'S TIME TO POWER-UP WITH THE EMAIL MARKETING STRATEGY CLASS A-Z

Where you'll learn to:

DESIGN YOUR OWN STRATEGIES in List Building, Email Newsletters & Email Automations, so you are able to make Email Marketing work just right for your business in any situation!

UNDERSTAND EVERY CONCEPT & METRIC in Email Marketing - what they mean and how they relate, so you are able to know exactly what to do in every case! Including topics like: Email Deliverability, List Hygiene, ... which have massive impacts on Email Marketing results, that you hardly can find in other courses! (INCLUDING: detailed instruction of how to choose an email marketing platform, how to do domain authentication for non-technical marketers, how to check IP & Domain Reputation, how to conduct Spam test & A/B test, ...)

WHAT YOU'LL LEARN EXACTLY

Email Marketing Basic: Differences vs other channels, Types of campaign, Criteria to choose a platform

Email Marketing Deliverability: Get into Customers' Inbox

Email Marketing Lists: Grow, Enrich & Maintain

Email Newsletters: Sending Newsletters that Customers will LOVE

Email Marketing Automation: Automate Sales & Increase Customer Lifetime Value

Email Marketing Analytics: Reporting, Analyzing & Optimizing

What's Next for Email Marketing: Recommendation Engine & Cross-channel

You'll Also Get:

✔ Lifetime Access to course updates

✔ Direct Support with me - via Q&A, Direct Message & more!

✔ Udemy Certificate of Completion

✔ 30 day money-back guarantee - so there's no risk to get started.

HIT THE "BUY NOW" BUTTON TO UNLOCK THE REAL POWER OF

EMAIL MARKETING - THE MOST PERSONAL & LOW-COST MARKETING CHANNEL TO ENGAGE WITH YOUR CUSTOMERS!

About Me:

My name is Anny - Growth Marketing Expert, an ex-Strategic Account Manager at INSIDER - a mar-tech startup funded by Sequoia, where I consulted and worked hands-on with many big companies in CRM Marketing, Marketing Automation & Conversion Rate Optimization.

What my clients say about me:

"While the e-commerce CRM is Anny's best expertise, she also has a strong knowledge on the technical side. Thanks to her rich expertise, I and my team could create ad-hoc / automatic CRM campaigns, improve customer journey, which all drove positive results."

"With the skill of data analytic and marketing automation, she often gave us insightful reports, valuable suggestions to optimize onsite conversion rate, customer engagements, etc"

"Anny always comes up with interesting insights, valuable ideas and trends that could be used practically in our CRM campaigns."

Who this course is for
Marketing Specialists/Managers or Business Owners who want to Build Strategies for Email Marketing channels and use the channel to unlock revenue sustainably, create better experience & build customer relationships