You Need PR An Approachable Guide to Public Relations for Early-Stage Companies [Audiobook]

English | ASIN: B0B52KRMWJ | 2022 | 5 hours and 31 minutes | MP3 | M4B | 152 MB
Why you need PR and how you can get it—even on a budget. Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don't always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart step-by-step do-it-yourself approach to publicity that will allow you to enhance your company's reputation and build lasting business momentum.