Behavioral Economics The Basics [Audiobook]

English | ISBN: 9780367525897 | 2020 | 8 hours and 55 minutes | MP3 | M4B | 245 MB
Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching. Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make.