Launching & Building a Brand for Dummies [Audiobook]

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to your future standout success.